Supacat wrote:

Is your dealer telling you a tall story... ...

A dealer embellishing, never When I picked up my Defender at the end of Sept, my dealer stated they
had sold literally all their stock, they kept their demo Disco Sport to have something for prospects, they
we’re fighting with all the other dealers to secure a very small and limited inventory from LR to tie them over
until February when they hope to see supply return to normal. Most of their sales and deliveries currently
are based on custom orders, rather than walk in and drive out of forecourt inventory, as they have
all to offer at present from a stock perspective.

my LR sales guy is a fellow Brit so totally upright and honest  yet another pommie bar steward down under

MY20 110 P400 SE Defender
MY10 3.0 RR Sport

Zed wrote:

Jaguar Land Rover sales fall by a quarter in 2020 due to pandemic
https://www.autocar.co.uk/car-news/industr...e-pandemic

I would not put my local sales guy in the senior management category he was most probably
wondering how will he earn any commission with not much to sell from October, they cannot recognise
the sale until the owner takes delivery, I saw this firsthand when I picked mine up at months end.

When you look at the supply chain, Australia 🇦🇺 is most probably not a LR priority, one of the
last places for the Defender to be launched, we did not get delivery of our pre ordered vehicles
at least 3-4 months after the US and Europe.. Gerry cannot be a fan of us in the colony’s  yet another pommie bar steward down under

MY20 110 P400 SE Defender
MY10 3.0 RR Sport

Sorry Zilch, I was composing a reply to Zed and your post came in the middle.

I'd like to draw a distinction between embellishing - the size of the fish you caught and information given to you by a dealer, perhaps in an attempt to close a deal.

For a dealer to say what has been reported shows more than a little contempt for the potential buyer.

16,286 new Defenders retailed in Q3 looks to be the headline, but JLR don't appear to be uploading the raw figures to their website yet; so it's impossible to view that in context with other model sales.

Supacat wrote:

Zed wrote:

Jaguar Land Rover sales fall by a quarter in 2020 due to pandemic
https://www.autocar.co.uk/car-news/industr...e-pandemic

It's a bit simplistic to put that all on the pandemic - although that might suit senior management when it comes time to looking at their annual bonuses.

Does the pandemic explain why the reported Land Rover sales were down 18.3%, while Jaguar sales were down 36.5%?

Land Rover's sales for the 3 months prior to the pandemic hitting was already down 25.56% and the next quarter was down 34.27%, so wouldn't it be better to assume that the impact of the pandemic was a net fall of 8.72% and really only affected a single quarters figures?

Q2 2021 (July, August & September) is down on previous year by only 3.71%.

Q3 2021 (October, November & December) is down on previous year by only 5.09%.

Found this report /link posted on one of the LR FB groups, senior management are claiming 2020
was a year of two contrasting halves from a sales perspective

https://www-cityam-com.cdn.ampproject.org/...EsgNevZMPo yet another pommie bar steward down under

MY20 110 P400 SE Defender
MY10 3.0 RR Sport

Everything I've read online from all sources seems to just be cut & paste from this source:

https://www.jaguarlandrover.com/news/2021/...2020-china

Yes Supacat, lazy journos just stealing from the press releases and not needing to make unnecessary trips away from home to get a glossy brouchure saying the same thing! Epsom Green Tdi300 County Hard Top converted into a Station Wagon
Defender D240 1st Edition in Pangea Green with Acorn interior. Now with a host of accessories added and more to come

Is it too much for journalists to look into a story and not just regurgitate a press release - it doesn't take any unnecessary trips to analyse the data and see if the conclusions being presented actually add up!

Click image to enlarge


Click image to enlarge


Click image to enlarge

If I understand that bottom graph correctly, they haven't performed well against their sales projections. WARNING.
This post may contain sarcasm.

Last edited by Zed on 13th Jan 2021 9:23pm. Edited 1 time in total

So I guess Defender sales are quite disappointing at JLR HQ

I think its too closely matched price wise to the Disco 5 and RR Sport

Should have found itself maybe 5 to 10K less than same spec D5 - not the same price...

Also the D5 has way better financial incentives - works out about 10 to 15% less per month on Finance for similar spec and cost compared to Defender.

I guess they were hoping to charge a premium to recoup development costs.. on Defender?

I guess Covid and the resulting Financial Crisis has hit but looking at the other sales.. its not just that..

Also me - I started at D5 - decided to order the Defender - but I have to say I have also concidered the RRS and its similar money and there is some excellent deals on FFRR - that does not put it hugely more than the HSE D300 Defender on order.

Zed wrote:

If I understand that bottom graph correctly, they haven't performed well against their sales projections.

Simon Audi wrote:

I think its too closely matched price wise to the Disco 5 and RR Sport

Should have found itself maybe 5 to 10K less than same spec D5 - not the same price...