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Oldmowgli



Member Since: 31 Oct 2020
Location: Sunny South East Queensland
Posts: 34

Australia 
Supacat wrote:


Do you really mean to hope that JLR are guilty of false accounting? Shocked


Not False, Creative. Whistle


Oldmowgli Cool
Post #873391 17th Dec 2020 7:13am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
It's only creative until you get caught:

https://www.defender2.net/forum/topic74608.html
Post #873813 20th Dec 2020 7:48am
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LRSpain004



Member Since: 30 Jun 2020
Location: Elche
Posts: 68

Spain 
Total UK + EU sales for New Defender were 1,231 in October.


https://bestsellingcarsblog.com/2020/12/eu...g-records/
Post #873866 20th Dec 2020 4:11pm
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Oldmowgli



Member Since: 31 Oct 2020
Location: Sunny South East Queensland
Posts: 34

Australia 
But what is their definition of "sales" ? Deposits on cars received at dealers, Cars actually in production, Cars onboard a ship or transport, Cars delivered to dealers, or Cars actually delivered to customers and thus fully paid ?

If the latter (as I suspect it should be) then "sales" will certainly look woefully low, as for example there were only a handful of cars in Australia in October - there are few more now (mine amongst them), but lots still on order and due to arrive. The impacts of Covid on the factory will take a long time to work their way through - much greater than just 4 months of stopped production.

I also think we are at risk of over analysing at this stage.

My dealer has told me that JLR here have had a very strong year of sales, not even taking any Covid factor into account - ie: better sales volumes than last year and that they have plenty of Defender orders in the mix.

Obviously I am aware that no dealer will ever tell you they are doing badly, and this is Australia, not UK, US, SA etc.....but it tells a different story to what LRSpain004 is gleaning from the blog info. I guess time will tell.

[Just adding this note to my initial reply - that I realise this blog info is only referring to UK and EU sales, not the rest of the world - but the headline of this post is implying that these low sales can be extrapolated worldwide, and that is probably incorrect]

There is no doubt that it's a great car, and I believe it will sell well - even if it's a slow burner.

In the words of Corporal Jones "Don't panic! Don't panic!"
Post #873937 20th Dec 2020 11:09pm
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Cars registered for the first time by make and model, United Kingdom - updated to include 2020 Q3.

The data is difficult to pull details from on the basis of Censored in, Censored out, so it's open to a degree of interpretation, especially on what are actually new Defenders; but I gave it an honest go.




Click image to enlarge


https://www.gov.uk/government/organisation...statistics
Post #877237 9th Jan 2021 10:43am
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SN



Member Since: 29 Jun 2007
Location: SK6
Posts: 729

so rarer than hens teeth in the UK at the mo then Thumbs Up Steve N | 21MY Defender | 08MY Discovery 3 (history) | 06MY Discovery 3 (ancient history)
Post #877242 9th Jan 2021 11:13am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Not if you believe "My dealer has told me..." and don't check out the back lot... Whistle
Post #877519 10th Jan 2021 4:09pm
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familymad



Member Since: 13 Dec 2011
Location: Bucks
Posts: 3459

 2016 Defender 130 Puma 2.2 HCPU Santorini Black
A lot of pre reg which won’t help residuals 1951 80" S1 2.0
1995 110 300TDI
1995 90 300TDI
Post #877522 10th Jan 2021 4:13pm
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90 Dreamer



Member Since: 13 Jul 2019
Location: Oop North
Posts: 2045

United Kingdom 2016 Defender 90 Puma 2.2 HT Corris Grey
See a lot on the road around here over the last 6months......
Post #877523 10th Jan 2021 4:13pm
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Ads90



Member Since: 16 Jun 2008
Location: Cots-on-the-Wolds
Posts: 800

United Kingdom 2007 Defender 90 Puma 2.4 CSW Keswick Green
I was just thinking after the initial flurry, I haven’t seen any for weeks.
Then remembered I haven’t been anywhere for weeks! πŸ™„
Post #877542 10th Jan 2021 5:19pm
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
90 Dreamer wrote:
See a lot on the road around here over the last 6months......


By my maths, there's one every 83kmΒ² as an average, so don't blink or you'll miss your local one.

or

If the stat that there are 49,071 cities, towns, villages, hamlets and suburban areas in the UK. That's one new Defender for every 17 villages...
Post #877549 10th Jan 2021 5:39pm
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Oldmowgli wrote:
My dealer has told me that JLR here have had a very strong year of sales, not even taking any Covid factor into account - ie: better sales volumes than last year and that they have plenty of Defender orders in the mix.

Obviously I am aware that no dealer will ever tell you they are doing badly, and this is Australia, not UK, US, SA etc.....but it tells a different story to what LRSpain004 is gleaning from the blog info. I guess time will tell.


Is your dealer telling you a tall story...

"Breaking down Australian car sales statistics by manufacturer reveals Audi's sales are down 11.8 per cent so far this year, with Land Rover (down 23.1 per cent) BMW (down 2.4 per cent), Mercedes-Benz (down 13.1 per cent), Lexus (down 0.2 per cent) all feeling the pain.

In fact, of the major premium brands, it's really only Alfa Romeo that has recorded positive growth year on year, owing mostly to the small base expected of a recently launched brand."
https://www.carsguide.com.au/car-advice/au...ures-70982

And then actual figures for Land Rover YTD:

2019 ~ 8,879
2020 ~ 6,339

https://www.caradvice.com.au/913476/vfacts...ince-2003/

In case the confused dealer was thinking Jaguar was pulling all the weight:

E-Pace – 59 Dec, 662 YTD
F-Pace – 21 Dec, 311 YTD
F-Type – 10 Dec, 42 YTD
I-Pace – 4 Dec, 70 YTD
XE – 5 Dec, 196 YTD
XF – 3 Dec, 35 YTD
XJ Series – 0 Dec, 10 YTD
Jaguar Total – 102 Dec, 1326 YTD


For December:
Defender – 169
Discovery – 71
Discovery Sport – 80
Range Rover – 8
Range Rover Evoque – 173
Range Rover Sport – 201
Range Rover Velar – 62
Land Rover Total – 764

"Some of the more notable sales decreases in 2020 compared to 2019 included the Range Rover (down 51.3%), the Land Rover Discovery (down 34.6 %), the Range Rover Sport (down 25.4%)"
https://www.unsealed4x4.com.au/ford-ranger...a-in-2020/

Oldmowgli wrote:
The impacts of Covid on the factory will take a long time to work their way through - much greater than just 4 months of stopped production.

Nitra was actually shut for less than 2 months...unless that's JLR being creative with the numbers again...
Post #877574 10th Jan 2021 6:34pm
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umbertob



Member Since: 21 Jun 2020
Location: Altadena, CA
Posts: 133

United States 
https://jalopnik.com/the-new-land-rover-de...1846034125

It links to an Automotive News report that I can't access as I am not a subscriber, but apparently sales of the new Defender here in the US are doing quite well, 9K+ vehicles sold in less than 7 months, despite pandemic and supply shortages. 2020 NAS Defender 110 HSE 5-seater / Silver / Khaki / Black Pack / Black Roof / Satin Film / Cold Pack / Off-Road Pack / Advanced OR Pack / Comfort + Convenience Pack / Sirius + HD radio / HUD / Meridian Surround
Post #877874 12th Jan 2021 2:49am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Suggested breakdown for US:

Q1 ~ 600
Q2 ~ 1,300
Q3 ~ 7,200

https://carsalesbase.com/us-land-rover-defender/
Post #877877 12th Jan 2021 6:02am
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Zed



Member Since: 07 Oct 2017
Location: In the woods
Posts: 3000

United Kingdom 2010 Defender 110 Puma 2.4 XS CSW Santorini Black
Jaguar Land Rover sales fall by a quarter in 2020 due to pandemic
https://www.autocar.co.uk/car-news/industr...e-pandemic WARNING.
This post may contain sarcasm.
Post #877896 12th Jan 2021 8:30am
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