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L90Andy



Member Since: 29 May 2014
Location: Stratford-Upon-Avon
Posts: 716

United Kingdom 2006 Defender 90 Td5 SW Zambezi Silver
Thanks MikeDontLike 🙄 Instagram: l90andy

2006 Land Rover 90 TD5 CSW Silver Edition

My 1984 Ninety: http://www.defender2.net/forum/topic56071.html - SOLD!
My 2015 Defender: http://www.defender2.net/forum/topic39625.html - SOLD!
Post #771475 4th May 2019 10:49am
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mikelike



Member Since: 31 Aug 2011
Location: new zealand
Posts: 108

Very good L90andy

We all going to love our invisible leaf viewing bonnets .
Post #771477 4th May 2019 10:59am
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22900013A



Member Since: 23 Dec 2010
Location: Oxfordshire
Posts: 3140

United Kingdom 2011 Defender 110 Puma 2.4 USW Keswick Green
mikelike wrote:
Yes this is it Tony

Like how hard really would it have been to put a traditional shaped Defender bonnet on this ,
Leafy suburb SUV , like come on ????

Rolling with laughter Rolling with laughter


I think that's what takes the cake really. Just how hard would it have been to have a few Defender-esque features. A two-section roof, alpine lights, a different bonnet shape, round lamps...as it stands I see nothing about it that makes you think "ah yes, that's a unique Defender feature". 2011 110 USW
1973 Series III 1-Ton
1972 Series III 1-Ton Cherrypicker
1969 IIA 1-Ton
1966 IIA 88"
Post #771492 4th May 2019 12:14pm
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mikelike



Member Since: 31 Aug 2011
Location: new zealand
Posts: 108

This is the thing 22900013A , not very hard at all .

So what is this telling you about Land Rover , they have a reputation

And they do not want to change that , but they will change the Defender .

Why don't they listen to the passionate ?

Mind you , who on this forum has been asked what they wanted a new Defender to be ?
Post #771504 4th May 2019 1:43pm
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22900013A



Member Since: 23 Dec 2010
Location: Oxfordshire
Posts: 3140

United Kingdom 2011 Defender 110 Puma 2.4 USW Keswick Green
I did have a lengthy phone conversation with marketing a few years ago, told them all about what I wanted in a new model. I can't imagine I'm alone in my views.

It needed updating technologically, not stylistically. I reckon Joe Public may well have been interested in a technologically sophisticated, quiet and comfortable Defender.

As it stands they will just now be splitting sales betwixt the Discovery and the new Defender. How will it bring in new customers exactly? 🤔 2011 110 USW
1973 Series III 1-Ton
1972 Series III 1-Ton Cherrypicker
1969 IIA 1-Ton
1966 IIA 88"
Post #771506 4th May 2019 2:18pm
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defender9



Member Since: 12 Mar 2016
Location: Fylde Coast
Posts: 1613

United Kingdom 2015 Defender 90 Puma 2.2 SW Keswick Green
This was my point in another post. If they make the new Defender just another premium vehicle with no entry level work truck I imagine it will just cannibalise sales from the other “premium” offerings.
Post #771519 4th May 2019 4:30pm
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Slideywindows



Member Since: 09 Sep 2016
Location: North Essex
Posts: 1283

England 
cozz wrote:


bought a rubicon wrangler.



Click image to enlarge


My God that thing ^ is ugly. Shocked

Makes me wince, just to look at it.

If disappointment with the new Defender is encouraging people to buy that thing, then JLR have a lot to answer for.


Apologies to those who like it, good job we are all different. Laughing
Post #771567 4th May 2019 10:05pm
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mikelike



Member Since: 31 Aug 2011
Location: new zealand
Posts: 108

Yes Defender9 , here lies the problem at Land Rover now .

The once very distinctive Defender , Discovery and Range Rover ranges complimented each other
and had different appeal to consumers .

Now they all look the same , and have more of a pick your size , big or small .

I have a friend who spend a good day in my Disco 4 , with a sober driver behind the wheel ,
we did an awesome pub crawl , 5 of us .

He was so impressed with the ride and refinement , I talked him into a Land Rover .

His new too the brand , showroom experience went like this .

Went into look at Disco 5 , hhmm , lost some of its distinctive practicality and found back seat wanting ,
but at that price point , also looked at Velar , loved that , but at that price point , bang for the buck
and the only model they would do a slight deal on was a Range Rover sport .

He went to buy a Land Rover and ended up with a Range Rover sport , new to the brand customer .

In our market all the models are overlapping in equipment and pricing and to justify the price point
they are all highly specced .

I believe Defender2 will be at a very similar price point to other product , so the 90 might be the start point
but in reality , 2 door cars sell in very small numbers these days . The defender 90 was pulled from the
Australian market , we had to indent order one in the kiwi market and the evoke 2 door has been killed
off because no one bought it , despite it being a better looking product .

Now if they are clever ,( which I seriously doubt , because in reality the plight they find themselves in
was very foreseeable , by going down this route of one shape fits all and not addressing there reputation
issues ) we will see truck versions .

Can you imagine going into a fancy new corporate JLR showroom tomorrow and seeing double cab pick ups
Immediately customers will be drawn to the product , this is the new practical growth boom market product
every show room needs to break up the rather sterile jelly mould suvs .

What is surprising vehicle brands is the sale of highly specced utes trucks pickups .
Bread and butter models , just are not moving .

This Trend plays right into the hands of Land Rover .
Wake up and smell the Coco , It is imperative that there is a truck version of a Defender immediately ,
for brand cred in global markets .

Just watch the success the Gladiator , rivian and bollinger will be !!!!
Post #771573 4th May 2019 10:32pm
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Tinytim



Member Since: 01 Sep 2016
Location: Warwickshire
Posts: 54

United Kingdom 
Please excuse the terrible photo, spotted this one today with two large antenna on the roof.




Click image to enlarge
Post #771830 6th May 2019 11:02pm
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mikelike



Member Since: 31 Aug 2011
Location: new zealand
Posts: 108

More strenuous testing there of that mule ?

Articulation , component durability , mud , dust , or maybe invisible bonnet leaf viewing ?

Now if they were serious about durability testing ,

They could have mules in the Kimberleys of Western Australia Bull catching !

For those of you unfamiliar with this phrase google this and watch what makes Landcruisers legendary .

Land Rovers have never been strong enough for this activity ,

And this new creation even less so !

Big Cry Big Cry
Post #771866 7th May 2019 10:13am
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Naks



Member Since: 27 Jan 2009
Location: Stellenbosch, ZA
Posts: 2588

South Africa 2010 Defender 90 Puma 2.4 SW Alpine White
oh, the perks of being a parasitic 0.001% Rolling Eyes


Click image to enlarge



Click image to enlarge



Click image to enlarge



Click image to enlarge




https://www.thisismoney.co.uk/money/cars/a...ender.html --
2010 Defender Puma 90 + BAS remap + Alive IC + Slickshift + Ashcroft ATB rear
2015 Range Rover Sport V8 Supercharged



Defender Puma Workshop Manual: https://bit.ly/2zZ1en9
Discovery 4 Workshop Manual: https://bit.ly/2zXrtKO
Range Rover/Sport L320/L322/L494 Workshop Manual: https://bit.ly/2zc58JQ
Post #772292 9th May 2019 4:01pm
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
It appears to have wing top protection, aka 5 bar Ali plate, fitted to the outer edges of the bonnet.
Post #772300 9th May 2019 4:29pm
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Zed



Member Since: 07 Oct 2017
Location: In the woods
Posts: 3013

United Kingdom 2010 Defender 110 Puma 2.4 XS CSW Santorini Black
Will there be a def2 sweepstake on the date of it's first recall?
Post #772304 9th May 2019 4:39pm
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ericvv



Member Since: 02 Jun 2011
Location: Near the Jet d'Eau
Posts: 5816

Switzerland 2009 Defender 110 Puma 2.4 SVX Station Wagon Santorini Black
Nice pictures, not much being hidden anymore. Even the parking sensors are there already, so guess this is 99% the final model. I do like what I see here, much better than the Sport/Velar/Eewok models. But it remains a modern SUV, doesn’t beat our legends though. Whistle
Eric You never actually own a Defender. You merely look after it for the next generation.
http://youtu.be/yVRlSsJwD0o
https://youtu.be/vmPr3oTHndg
https://www.youtube.com/watch?v=_GtzTT9Pdl0
https://www.youtube.com/watch?v=ABqKPz28e6A
https://www.youtube.com/watch?v=rLZ49Jce_n0
https://www.youtube.com/watch?v=XvAsz_ilQYU
https://www.youtube.com/watch?v=K8tMHiX9lSw
https://m.youtube.com/watch?v=dxwjPuHIV7I
https://vimeo.com/201482507
https://www.youtube.com/watch?v=ZSixqL0iyHw
Post #772312 9th May 2019 4:58pm
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22900013A



Member Since: 23 Dec 2010
Location: Oxfordshire
Posts: 3140

United Kingdom 2011 Defender 110 Puma 2.4 USW Keswick Green
DEFENDER badge on the bonnet under the wrap. 2011 110 USW
1973 Series III 1-Ton
1972 Series III 1-Ton Cherrypicker
1969 IIA 1-Ton
1966 IIA 88"
Post #772331 9th May 2019 6:26pm
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