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Zed



Member Since: 07 Oct 2017
Location: In the woods
Posts: 3009

United Kingdom 2010 Defender 110 Puma 2.4 XS CSW Santorini Black
According to that
Quote:
Revenues increased to £6.4 billion, up 2.8% year-on-year. While total retail sales fell 2.3%...
Definitely looking up but not great news.

3200 Defender presales worldwide doesn't sound right. It can't be that low, can it?
Porsche have over 30,000 Taycan confirmed orders and that's just for Europe. WARNING.
This post may contain sarcasm.
Post #814361 9th Feb 2020 6:45pm
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Tim in Scotland



Member Since: 23 May 2007
Location: The Land that time forgot
Posts: 3750

 
Yes it can because LR isn’t keeping at the forefront of technology - it isn’t providing the engines we need to have today and are loosing customers as a result. They have ignored falling quality control and reliability until it is almost too late, their answer when asked was that it is the customers fault, they don’t drive the vehicles properly etc etc and those Long time buying customers like me have walked away and are unlikely to return until things improve and the attitude of senior management in Gaydon changes and they realise that it is THEIR problem 99% of the time like poor quality components or poor paint finish or just misaligned panels but it’s never their fault. They are now paying the harsh price for that. The biggest error they have made is to not give the buyers what they want - D5 is an expensive sales disaster, Velar hasn’t exactly been a success and mechanical issues with the V6 Diesels and DFF/Oil dilution are all design issues fobbed off as :you’re not driving the car properly” you would never hear that from Porsche Pangea Green D250 90 HSE with Air Suspension, Off-road Pack, Towing Pack, Black Contrast roof , rear recovery eyes, Front bash plate, Classic flaps all round, extended wheel arch kit and a few bits from PowerfulUK Expel Clear Gloss PPF to come
2020 D240 1st Edition in Pangea Green with Acorn interior. Now gone - old faithful, no mechanical issues whatsoever ever but the leaks and rattles all over the place won’t be missed!
Post #814380 9th Feb 2020 7:30pm
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22900013A



Member Since: 23 Dec 2010
Location: Oxfordshire
Posts: 3139

United Kingdom 2011 Defender 110 Puma 2.4 USW Keswick Green
So they only anticipated just over 500 pre-sales in 3 months? That seems extremely conservative! 2011 110 USW
1973 Series III 1-Ton
1972 Series III 1-Ton Cherrypicker
1969 IIA 1-Ton
1966 IIA 88"
Post #814397 9th Feb 2020 8:22pm
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
J77 wrote:
The Defender sales was from an Autocar article.


.


Can you put a link up to the source for this, otherwise there really is no context for what it shows ~ is this just a regional market, UK, Australia...?
Post #814436 10th Feb 2020 7:17am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
diesel_jim wrote:
Trouble is, as I see it... you'd have to plan the off road work to where there was a 13a socket to plug in to....


And how would you power a winch to pull yourself out, on pure electric? Laughing


Every council will be responsible for installing one of these on every BOAT they are responsible for:


Click image to enlarge
Post #814437 10th Feb 2020 7:19am
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AMBxx



Member Since: 24 Jul 2016
Location: York
Posts: 985

United Kingdom 2015 Defender 110 Puma 2.2 XS CSW Orkney Grey
[quote="Supacat"]
J77 wrote:
The Defender sales was from an Autocar article.

Can you put a link up to the source for this, otherwise there really is no context for what it shows ~ is this just a regional market, UK, Australia...?


Do the orders count as confirmed yet? I though they were still just taking deposits.
Post #814449 10th Feb 2020 9:04am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
It appears to come from this:

Click image to enlarge

From JLR's ROADSHOW INVESTOR PRESENTATION NOVEMBER 2019
https://www.jaguarlandrover.com/2016/repor...-downloads

which then had the actual numbers taken off it and re-appeared as this with a longer timeline:


Click image to enlarge

From JLR's FY20 Q3 RESULTS PRESENTATION
https://www.jaguarlandrover.com/2016/repor...-downloads

Notice the difference between the two graphs?

After 8 weeks it was 3,262, so on the 2nd graph that makes it about double that - say 6,500 "orders" not a great conversion rate from over 1m completed configurations...in fact I would think that it was a frightening low conversion rate. Shocked
Post #814897 13th Feb 2020 10:54am
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Grenadier



Member Since: 23 Jul 2014
Location: The foot of Mont Blanc...
Posts: 5765

France 2011 Defender 110 Puma 2.4 DCPU Corris Grey
That chart could be read two ways:

‘New Defender’ customers

Or

New ‘Defender Customers’.

Before anyone berates me, I clearly know which way round it is meant to be read, but the irony is not lost on me as to how many of these customers are in and of themselves, ‘new’ Defender owners. Whistle Monsieur Le Grenadier

I've not been everywhere, but it's on my list.....

2011 Puma 110DC - Corris Grey
Post #814903 13th Feb 2020 11:32am
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AMBxx



Member Since: 24 Jul 2016
Location: York
Posts: 985

United Kingdom 2015 Defender 110 Puma 2.2 XS CSW Orkney Grey
I'd be interested to see a target published before any results were available. Very easy to beat a target declared after you've a month's sales.
Post #814912 13th Feb 2020 12:11pm
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
True but there really must be something wrong with the figures ~ if 8 weeks into a new product launch you were forecasting 500 orders, then I think you'd cancel production. Has someone got the decimal place in the wrong place?

The pre~launch quote was 100,000 per annum, this figure being double the original 50,000 per annum JLR said they needed to make the model viable; and part justification for binning the old Defender at 20,000 plus per annum.
Post #814914 13th Feb 2020 12:24pm
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J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 3245

Scotland 
Supacat wrote:
J77 wrote:
The Defender sales was from an Autocar article.


.


Can you put a link up to the source for this, otherwise there really is no context for what it shows ~ is this just a regional market, UK, Australia...?


The reason there is no link is that it’s a screen shot of my digital issue of Autocar, plus the article was about the new Range Rover and this was just a snippet at the bottom of the page with no additional info given.
Post #814917 13th Feb 2020 12:33pm
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Grenadier



Member Since: 23 Jul 2014
Location: The foot of Mont Blanc...
Posts: 5765

France 2011 Defender 110 Puma 2.4 DCPU Corris Grey
Supacat wrote:
True but there really must be something wrong with the figures ~ if 8 weeks into a new product launch you were forecasting 500 orders, then I think you'd cancel production. Has someone got the decimal place in the wrong place?

The pre~launch quote was 100,000 per annum, this figure being double the original 50,000 per annum JLR said they needed to make the model viable; and part justification for binning the old Defender at 20,000 plus per annum.


Surely you’re wrong Supacat. For JLR to remain broke, to be at risk of administration, to need to lay-off thousands of their work force, to be forced to relocate to cheaper labour markets, etc etc etc, they’ve got to keep getting their figures/targets/build costs entirely wrong. As such, it seems they’re on target, if you know what I mean... Whistle Shocked Monsieur Le Grenadier

I've not been everywhere, but it's on my list.....

2011 Puma 110DC - Corris Grey
Post #814920 13th Feb 2020 12:54pm
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J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 3245

Scotland 
90 not available to order yet and the full engine line up not available to order either. It May have a bearing on LRs over cautious figures.
Post #814927 13th Feb 2020 1:19pm
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
What would you estimate the split between 110 & 90 to be; possibly even add the split between 110/90/130.

6,500 110 orders in 20 weeks does not seem right to me.


Last edited by Supacat on 13th Feb 2020 2:06pm. Edited 1 time in total
Post #814937 13th Feb 2020 1:42pm
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J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 3245

Scotland 
The 110 will take bulk of the orders, maybe 70/30.
Post #814941 13th Feb 2020 1:58pm
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