↓ Advertise on Defender2 ↓

Home > Off Topic > Land Rover brand to be dropped (merged threads)
Post Reply  Down to end
Page 4 of 5 <12345>
Print this entire topic · 
blackwolf



Member Since: 03 Nov 2009
Location: South West England
Posts: 16858
United Kingdom 2007 Defender 110 Puma 2.4 DCPU Stornoway Grey
It's just occurred to me that I've never heard any Land Rover vehicle other than the Series/Classic Defender type referred to as a "Jeep" , they're all just referred to as "SUVs" now.

I'm not sure of any significance but it is mildly interesting.
Post #989906 22nd Apr 2023 10:36am
View user's profile Send private message View poster's gallery Reply with quote
J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 3245
Scotland 
Nothings changed in my eyes, the vehicles will still have the green oval on them, the company will be JLR which the vast majority of people call them anyway.

The last LR I had that said Land Rover on the bonnet was a 2013 Fl2. I bought an Evoque in 2011, the only LR badge on it was on the boot lid. 2015 was the last time I bought a LR with a LR badge on the steering wheel, they’ve all said either Range Rover, Discovery or Defender for a few years. The transition has been happening for a long time, nothing new as far as I can see. 24MY 90 D250 HSE, Tasman Blue
Post #989930 22nd Apr 2023 1:51pm
View user's profile Send private message View poster's gallery Reply with quote
LR Nuts



Member Since: 10 Aug 2022
Location: UK
Posts: 822
 
https://carlexdesign.com/en/limited-editio...g-edition/



Click image to enlarge
Post #990119 23rd Apr 2023 10:24pm
View user's profile Send private message View poster's gallery Reply with quote
Muddybigdog



Member Since: 11 Apr 2014
Location: Suffolk
Posts: 991
United Kingdom 2007 Defender 90 Puma 2.4 XS CSW Zambezi Silver
Can’t wait to see Tata Range Rover, Tata Defender etc

Perhaps when Jim Ratcliffe registers the brand name, Jerry and the minions will scramble around trying to get it back. Jumped ship to reliability - Mitsubishi L200
Puma 90 XS - Sold
D3 - 2.7 S x2 (both Sold)
Freelander 2 HSE - Sold
Freelander 1 - Sold
Disco 2 - Sold
Post #990133 24th Apr 2023 8:28am
View user's profile Send private message View poster's gallery Reply with quote
markb110



Member Since: 22 May 2010
Location: Guildford
Posts: 2520
England 2002 Defender 90 Td5 HT Epsom Green
Muddy

It’s already happened…….. Whistle



Click image to enlarge
Post #990145 24th Apr 2023 10:33am
View user's profile Send private message View poster's gallery Reply with quote
Nick-St



Member Since: 23 Apr 2013
Location: Surrey
Posts: 267
United Kingdom 2013 Defender 110 Puma 2.2 USW Corris Grey
You can buy one of those direct from Bowler, so not technically a Land Rover anyway!

https://www.bowlermotors.com/used-cars/lan...llenge-90/
Post #990161 24th Apr 2023 11:50am
View user's profile Send private message View poster's gallery Reply with quote
blackwolf



Member Since: 03 Nov 2009
Location: South West England
Posts: 16858
United Kingdom 2007 Defender 110 Puma 2.4 DCPU Stornoway Grey
I thought Bowler was now a wholly-owned subsidiary of JLR/TATA anyway.
Post #990169 24th Apr 2023 12:12pm
View user's profile Send private message View poster's gallery Reply with quote
Nick-St



Member Since: 23 Apr 2013
Location: Surrey
Posts: 267
United Kingdom 2013 Defender 110 Puma 2.2 USW Corris Grey
They are now, but they don't call their vehicles Land Rovers...
Post #990176 24th Apr 2023 12:41pm
View user's profile Send private message View poster's gallery Reply with quote
J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 3245
Scotland 
The media has made this into something it’s not.

Defender preview event from 2019, apart from the grill there wasn’t a Land Rover badge to be seen.



Click image to enlarge 24MY 90 D250 HSE, Tasman Blue
Post #990203 24th Apr 2023 5:15pm
View user's profile Send private message View poster's gallery Reply with quote
piechipsandpeas



Member Since: 12 May 2021
Location: Albany, Western Australia
Posts: 168
Australia 2013 Defender 110 Puma 2.2 SW Indus Silver
Here’s my take on it. Wink Wink

Land Rover Execs have realised and finally accepted two things.
1. The New Defender is a really good car.
2. The New Defender is the wrong car, and is not the replacement for the old Defender, but as many recognise is more in line with the Discovery (or the leisure pillar of the 3 pillar branding), and as evidenced by Mr Ratcliffe’s success at launching what many consider a more worthy successor.

So to save face and get the brand back on track, they retire the Land Rover name for a few years. The Discovery is quietly dropped as it has already been pretty much replaced and then they (re)introduce a new utilitarian vehicle on an impressively adaptable platform and call it the Land Rover. And we are back to where we should really have been 5 years ago.

Remember, you read it here first……………….
Post #990262 25th Apr 2023 10:46am
View user's profile Send private message View poster's gallery Reply with quote
LR Nuts



Member Since: 10 Aug 2022
Location: UK
Posts: 822
 
you heard it here first ...

THAT WON'T HAPPEN.

JLR are moving away from that market, too many players. Also JLR want to go up-market, not down market.
Post #990271 25th Apr 2023 12:18pm
View user's profile Send private message View poster's gallery Reply with quote
LR Nuts



Member Since: 10 Aug 2022
Location: UK
Posts: 822
 
J77 wrote:
The media has made this into something it’s not.

Defender preview event from 2019, apart from the grill there wasn’t a Land Rover badge to be seen.



Click image to enlarge




Click image to enlarge

.....except for the one in the top right hand corner ...... Rolling with laughter
Post #990277 25th Apr 2023 12:55pm
View user's profile Send private message View poster's gallery Reply with quote
DSC-off



Member Since: 16 Oct 2014
Location: North East
Posts: 1350
United Kingdom 2015 Defender 110 Puma 2.2 XS CSW Aintree Green
piechipsandpeas wrote:
Here’s my take on it. Wink Wink

Land Rover Execs have realised and finally accepted two things.
1. The New Defender is a really good car.
2. The New Defender is the wrong car, and is not the replacement for the old Defender, but as many recognise is more in line with the Discovery (or the leisure pillar of the 3 pillar branding), and as evidenced by Mr Ratcliffe’s success at launching what many consider a more worthy successor.

So to save face and get the brand back on track, they retire the Land Rover name for a few years. The Discovery is quietly dropped as it has already been pretty much replaced and then they (re)introduce a new utilitarian vehicle on an impressively adaptable platform and call it the Land Rover. And we are back to where we should really have been 5 years ago.

Remember, you read it here first……………….


So drop Discovery, drop Jaguar when it fails again, then reintroduce a third pillar.
Sounds plausible.
Post #990281 25th Apr 2023 1:38pm
View user's profile Send private message View poster's gallery Reply with quote
LR Nuts



Member Since: 10 Aug 2022
Location: UK
Posts: 822
 
definitely drop (or sell) Jaguar, I really don't understand why it wasn't gone when Aston Martin went.
Post #990290 25th Apr 2023 2:59pm
View user's profile Send private message View poster's gallery Reply with quote
J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 3245
Scotland 
LR Nuts wrote:
J77 wrote:
The media has made this into something it’s not.

Defender preview event from 2019, apart from the grill there wasn’t a Land Rover badge to be seen.



Click image to enlarge




Click image to enlarge

.....except for the one in the top right hand corner ...... Rolling with laughter


Yeah but that’s not the preview event from Halewood Wink 24MY 90 D250 HSE, Tasman Blue
Post #990296 25th Apr 2023 3:32pm
View user's profile Send private message View poster's gallery Reply with quote
Post Reply  Back to top
Page 4 of 5 <12345>
All times are GMT + 1 Hour

Jump to  
<  Previous Topic | Next Topic >
Posting Rules
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum



Site Copyright © 2006-2024 Futuranet Ltd & Martin Lewis
DEFENDER2.NET RSS Feed - All Forums