 | Home > Off Topic > Ford Bronco - Getting Closer |
 
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| Philip Member Since: 09 Mar 2018 Location: England Posts: 510  
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I think there’s an overemphasis on how much sway he might have had on product planning (even if he is now on the board) - and Frascella was design lead for the Velar and the Defender (and Discovery and Discovery Sport, and new Evoque).
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30th Jul 2021 5:06pm |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018 
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It's not the most fascinating watch, but what I found intriguing is how seriously Gerry rates himself and puts down others ~ I might be paraphrasing but this interview includes him saying "I like him, he does want I want".
He's on record as describing himself as " the spiritual leader for the brand". I wonder how different it would have been if Nick Rogers had got the top job:
Does a tape measure bear that out in terms of wheel track or is it more an illusion of the Bronco's flatter panels? |
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30th Jul 2021 5:26pm |
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| DSC-off Member Since: 16 Oct 2014 Location: North East Posts: 1351 
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1970's Bond villain.
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30th Jul 2021 8:03pm |
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| lohr500 Member Since: 14 Sep 2014 Location: Skipton Posts: 1284 
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From the manufacturer websites : Bronco, mirrors folded, 192.8 cm, mirrors out, 219.0 cm Defender, mirrors folded 200.8 cm, mirrors out, 210.5 cm |
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30th Jul 2021 8:34pm |
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| What puddle? Member Since: 25 Oct 2013 Location: Reading Posts: 952
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What I still can't grasp is why Tata haven't replaced all the management. Do they really feel they are doing a good job? Evidently so. But unless sales pick up considerably (and profits) as I linked to sometime earlier, JLR is going to drag Tata down with them. It's going to be a mess.
I feel JLR could benefit greatly with a baby Defender, I think it would be a great seller, and I know they have looked at the project. But even then they will probably overprice it and try to make it up-market too far. I have serious doubts about that baby now, given their latest statements on challenging Bentley! Laughingly-so.  I wouldn't buy shares in JLR. This is annual global sales revenue for the past 11 years year-ending (2021 on the right)
 Click image to enlarge and profits... Click image to enlarge Sorry I can't add the data, you can try on the following link, but it appears to be paywalled for some. https://www.statista.com/statistics/386886...l-revenue/ Now left. |
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30th Jul 2021 8:42pm |
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| markb110 Member Since: 22 May 2010 Location: Guildford Posts: 2520  
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One of the Ford factory team drivers that raced the Bronco at this years King Of The Hammers has already worked with Ford to produce an after market kit to take a 40 inch tyre. The bigger the tyre the better it can be aired down to aid rock crawling, protect the suspension and your back. Nitto's can be run with no air in them at all (with beadlocks). normally to break them in when new before a race. |
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30th Jul 2021 10:27pm |
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| What puddle? Member Since: 25 Oct 2013 Location: Reading Posts: 952
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40"?!? That's going to be a big suspension lift! Now left.
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30th Jul 2021 10:54pm |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
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It's a hard comparison, whilst Bentley are doing well at the moment, the volume is very different to JLR's: Bentley posts 2021 half-year profits that were higher than any full year in company history Click image to enlarge "The British brand recorded an operating profit of €178m (£151m) as it bounced back from a difficult pandemic-hit year." "For the first half of this year, however, revenue was up to €1.32bn (£1.1bn) with a record return on sales of 13 per cent." "Sales were split evenly across the firm’s three models, with the Bentayga selling 2,767 units, the Continental GT shifting 2,318 units, and the Flying Spur 2,063 units. There was a similarly even split in the firm’s most popular sales regions, with the Americas and China, Hong Kong and Macau both seeing just over 2,000 sales each. Europe followed behind in third with 1,142." The message is very similar to what Bollore is saying: " Adrian Hallmark, Bentley’s chairman and CEO, said: ‘These results are an important milestone on our mission Beyond100, namely to become the leading sustainable luxury mobility company by 2030. ‘They are the outcome of favourable market conditions, combined with three years of hard work within Bentley, where we have reinvented our products, restructured our operations, managed three crises, and defined our 2030 strategy. ‘We have worked relentlessly to transform our entire organisation through productivity improvements and cost efficiencies, and the double-digit return on sales is validation that we are on the right path to enable a sustainable business model.’" https://cardealermagazine.co.uk/publish/be...ory/229374 |
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31st Jul 2021 7:13am |
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| Grenadier Member Since: 23 Jul 2014 Location: The foot of Mont Blanc... Posts: 5765  
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That TFL video is not a little embarrassing for LR and I’d agree with Diduan, the Defender looks completely out of place. But then any SUV would. Fortunately, despite London’s famous potholes, there aren’t many city centre roads that are that challenging, nor would you normally find a school, Waitrose, football training ground or nightclub up there.
 Monsieur Le Grenadier
I've not been everywhere, but it's on my list..... 2011 Puma 110DC - Corris Grey |
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31st Jul 2021 9:08am |
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| cyberhusky Member Since: 09 Feb 2021 Location: Luxembourg Posts: 262 
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One Ford dealer here in Luxembourg has imported 2 dozens of Broncos directly from FORD USA, all the same specs and colors. All priced at 58000 €.
Couldn't drive one but looks all plastic inside. Plus the dealer told me Broncos for EU will come next year with Diesel engines, but definetly won't have all the options available as in the US as EU regulations and laws forbid many options, like half doors etc. (like the one on the picture here) Click image to enlarge 22MY Defender 110 (actual) | 10MY Freelander 2 (history) | 15MY Discovery Sport HSE (history) |
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5th Aug 2021 5:39pm |
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| What puddle? Member Since: 25 Oct 2013 Location: Reading Posts: 952
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Bronco holds its own - against a $100,000 much-modified Defender and a much-modified Wrangler.
Now left. |
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5th Aug 2021 9:04pm |
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| markb110 Member Since: 22 May 2010 Location: Guildford Posts: 2520
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From Lite Bride’s channel
Loren Healy’s Bronco on 37’s and a stage one protype suspension upgrade taking on the Rubicon trail. I have mentioned it before that he is one of the Ford factory drivers on the King of the Hammers race series and has been working with Ford to develop aftermarket products with the end result being 40’s with coil overs. For reference see the Ranger Raptor that Ford gave him to work his magic. Can you imagine JLR giving a Defender to someone like Devon 4x4 and saying ‘get on with it guys……’ Oh, and compare the size of the rocks to TFL and their Defender experience….  |
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10th Aug 2021 11:46am |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
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Isn't that what Bowler should be for? |
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10th Aug 2021 12:00pm |
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| Philip Member Since: 09 Mar 2018 Location: England Posts: 510
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Don’t think they need Bowler to make clown cars.
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10th Aug 2021 12:20pm |
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