Chicken Drumstick wrote:

Ianb wrote:

Personally (and ignorantly) I don't think any vehicle needs a purpose, but from a business point of view, a target market is always quite important.

Many times with vehicles I've heard the term "identity crisis" being batted about and I don't see why it's not applicable here. But obviously I am not the target market, I just can't see who it could be other than perhaps - Horsey folk who want that country style vehicle, or big smoke city folk who live in the country who want the same style, or maybe others? I don't know really.

I think the target market is fairly obvious tbh. Someone who wants a modern "proper" 4x4 with a rugged build and native off road ability, not needing to rely on modern traction systems. This could be for overlanding, running about, a Defender replacement, an alternative to a G-Wagon, livestyle or a mariad of other reasons. Don't get me wrong, I'd much preferred to see them priced more in the £35-50k bracket, but they aren't. And I suspect in many ways they will probably sell as many at £70 as they would at £50k, but make considerably more ROI.

And who do you think vehicles like the Ford Bronco, Jeep Wrangler, Mercedes G-Class, Ford Ranger Raptor, Chevy ZR2, Ram TRX, 70 Series Land Cruiser, F150 Raptor, Tacoma TRD Pro, Jeep Gladiator and a host of other purpose built off road focused 4x4s are aimed at? They are all in a potential "similar" price category to the Grenadier. And I'd suggest that almost anyone considering any of these vehicles is a valid potential Grenadier customer.

Not every motoring enthusiast with a few quid in the bank goes and buys a BMW M2 or a Porsche. Many like their vehicles off road capable.

While on this note, who do you think spanks £50-100k on an old model Defender? No matter how you dress it up they simply are not worth that. But lots of people very willing to hand over the cash.



Click image to enlarge

Chicken Drumstick wrote:

Ianb wrote:

Personally (and ignorantly) I don't think any vehicle needs a purpose, but from a business point of view, a target market is always quite important.

Many times with vehicles I've heard the term "identity crisis" being batted about and I don't see why it's not applicable here. But obviously I am not the target market, I just can't see who it could be other than perhaps - Horsey folk who want that country style vehicle, or big smoke city folk who live in the country who want the same style, or maybe others? I don't know really.

I think the target market is fairly obvious tbh. Someone who wants a modern "proper" 4x4 with a rugged build and native off road ability, not needing to rely on modern traction systems. This could be for overlanding, running about, a Defender replacement, an alternative to a G-Wagon, livestyle or a mariad of other reasons. Don't get me wrong, I'd much preferred to see them priced more in the £35-50k bracket, but they aren't. And I suspect in many ways they will probably sell as many at £70 as they would at £50k, but make considerably more ROI.

And who do you think vehicles like the Ford Bronco, Jeep Wrangler, Mercedes G-Class, Ford Ranger Raptor, Chevy ZR2, Ram TRX, 70 Series Land Cruiser, F150 Raptor, Tacoma TRD Pro, Jeep Gladiator and a host of other purpose built off road focused 4x4s are aimed at? They are all in a potential "similar" price category to the Grenadier. And I'd suggest that almost anyone considering any of these vehicles is a valid potential Grenadier customer.

Not every motoring enthusiast with a few quid in the bank goes and buys a BMW M2 or a Porsche. Many like their vehicles off road capable.

While on this note, who do you think spanks £50-100k on an old model Defender? No matter how you dress it up they simply are not worth that. But lots of people very willing to hand over the cash.



Click image to enlarge

spudfan wrote:

I put up a review by an Irish motoring journalist of the Defender 110 PHEV in the L663 section. He reviews it from a working farm vehicle angle. He quotes €123,000 as the price. That is for a working vehicle in petrol form, so the Grenadier might have a place after all.