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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 5893

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Defender Sales in January 2016

A little buried in this piece but JLR sold 87 in January, up from 38 in the same month in 2015.

To put it in context with the rest of the stable, "the iconic British-based brand posted 1173 registrations in January, up 34 per cent over the same month in 2015. Every model in its range, including those from its Range Rover sub-brand, posted a sales upswing. This is also coming off the back of a year of about 18 per cent growth for the brand across 2015."

"It means Land Rover beat the SUV sales of Audi (1014) and BMW (819), though lost to a rampant Mercedes-Benz (1245, up 170 per cent). More interestingly, the once niche brand came perilously close to outselling Jeep and its 1268 sales, down 44.5 per cent."

Discovery Sport - 339 sales
Range Rover Evoque - 234 sales
Range Rover Sport - 215 sales
Range Rover - 40 sales

http://www.caradvice.com.au/414096/land-ro...ales-boom/

Post #502026 8th Feb 2016 10:33am
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Pickles



Member Since: 26 May 2013
Location: Melbourne
Posts: 3463

Australia 2013 Defender 90 Puma 2.2 CSW Keswick Green

Yes, the JLR Dealers in Aussie are doing very well, they are pushing the new 4 cyl Jag at the moment, which is in direct competition with the ultra popular Mercedes C Class.
I know that every time I've visited our Dealership, everyone is busy, ....the last time I went, our saleslady was with someone, & had another waiting, so we just left,.....a bit like a license to print money at the moment.
Pickles.

Post #502040 8th Feb 2016 11:04am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 5893

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Average car dealer turnover up 4.5% in 2015 but profits fall

I agree it does feel like that when visiting many top end dealerships at the moment - lots of people around and car parks full.

However, here's an interesting piece from an industry magazine in the UK:

"Franchised dealers worked harder for smaller returns in 2015.

They made an average profit of £14,600 in December latest figures reveal. According to its figures, ASE says this is down from £26,600 on the same month in 2014 – or a drop of 45%.

“Looking back, 2015 will be remembered as a year of a phenomenal amount of activity as a result of the supply push of new vehicles alongside a decline in profitability from the record levels achieved in 2015,” said Mike Jones, ASE chairman.

“This is partly a reflection of a change in the bonus arrangements for some franchises and partly reflecting some franchises recognising annual bonuses through the year to bolster profitability.

“It is certainly the case that dealers earned less for doing more, with average turnover up 4.5% on the year, but annual profits falling from £225,000 to £197,000.

“The decline in December pushed us back below the psychologically important £200,000 per site barrier.”

The principal reason behind the drop in profitability was the increase in the vehicle sales expenses as a percentage of gross profit ratio.

“We have seen a decline in gross profits as a result of planned aggressive selling to hit target, lower used vehicle gross profits from nearly new vehicles and lower bonuses coincide with a rise in expenses to service the increased volume.

“We have also seen a continuation in the fall in overhead absorption – a trend which I cannot see reversing given current brand pressures on facilities.”

Overall new vehicle sales levels matched those from 2014, with the increased level of registrations coming from self-registered cars.

These vehicles helped push up used vehicle sales, which rose 6.7%.

“Early indicactions are that we are going to continue the same theme in 2016.

“Registrations are up again, despite the volume of pre-registered vehicles dealers came into 2016 with.”

Some interesting figures in this table:


Click image to enlarge


http://www.am-online.com/news/dealer-news/...ofits-fall

Post #502543 9th Feb 2016 10:52am
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