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Muddybigdog



Member Since: 11 Apr 2014
Location: Suffolk
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United Kingdom 2007 Defender 90 Puma 2.4 XS CSW Zambezi Silver
On board weighing scales, noooooo!!! Big Cry Jumped ship to reliability - Mitsubishi L200
Puma 90 XS - Sold
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Post #904300 21st May 2021 2:57pm
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Zed



Member Since: 07 Oct 2017
Location: In the woods
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United Kingdom 2010 Defender 110 Puma 2.4 XS CSW Santorini Black
blackwolf wrote:
No surprise there, bearing in mind that the F-150 isn't available here either (presumably due to the restrictive weight/classification/licencing situation in the uk).

Shame though!


Yep. Mind you there are a few F150 Raptor imports around here. I'm sure some EV's will also be imported, especially by Premiership footballers in Wilmslow. WARNING.
This post may contain sarcasm.
Post #904325 21st May 2021 5:49pm
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Wild Card 90



Member Since: 03 Dec 2014
Location: Gerlingen
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England 2012 Defender 90 Puma 2.2 SW Indus Silver
I´m very impressed by this.
Not a US pickup-fan in the slightest, but I can see this being very significant in so many ways.
USA´s redneck pickup market is enormous. Lots of power, comfort and practical space for very little money, have made it the most sold vehicle for about 40 years. Outside the big cities, every household has one.

The customers are conservative, and the price is king.

This F150 Lightning doesn´t have challenging looks, exagerated styling, or a high price tag. With its flat floor and impressive size, the frunk is the best in the EV segment, and solves the eternal pickup weakness of where to put the stuff that stays in the vehicle overnight The floodlighting features and an armada of sockets in the frunk, flatbed and interior, and a big battery capacity to supply from, are speaking to every craftsman, sportsman and camper´s needs.

Fantastic marketing - "enough power to run a home for several days".

0-60 in around 4 seconds, in a truck that can tow 4 1/2 tons, for god´s sake! Base price around $40K.

I love the brave approach of Bollinger, Rivian, Hummer, Grenadier, and Tesla with their Cybertruck. Each has their relevance in their own individual ways.

However, I think Ford may well have created the revolutionary step that brings the electric vehicle home, to the common man. Far more effective than the Model 3 or Tesla´s planned $25k offering.

Interesting to note that Tesla´s balance sheet advantage of selling carbon credits to the other US maker, will diminish with such products as this.  1998 Tdi 90 SW,
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Post #904637 24th May 2021 9:49am
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Bluest



Member Since: 23 Apr 2016
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The key thing here is the price I think. All the other offerings are stupidly expensive, Ford have found a way to keep the price more in line with normal puck-ups. 2007 110 TDCi Station Wagon XS
Post #904660 24th May 2021 11:09am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
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Wild Card 90 wrote:
Base price around $40K.


Don't forget the $7,500 federal EV tax credit which is still currently available for Ford & then there are "dozens of state and regional incentives".

"In California, for example, people who buy or lease a new electric car can get a $2,000 cash rebate. That's in addition to the federal tax credit, and it reduces the effective out-of-pocket cost of the car by close to $10,000."

https://www.edmunds.com/fuel-economy/the-i...edits.html
Post #904688 24th May 2021 1:05pm
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Zed



Member Since: 07 Oct 2017
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I read that the basic version will undercut today’s cheapest F150 by $5000. $32k after federal rebate. WARNING.
This post may contain sarcasm.
Post #904703 24th May 2021 2:22pm
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Supacat



Member Since: 16 Oct 2012
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Thumbs Up

Should just say that the Federal tax credit, as I understand it, is only applicable if you have actually paid or owe the full $7,500 in tax in the tax year you buy the vehicle & does not apply to you as an individual if you lease it.
Post #904723 24th May 2021 3:47pm
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Supacat



Member Since: 16 Oct 2012
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Wild Card 90 wrote:
IThe customers are conservative, and the price is king.


Seems the customers are clamouring for this more than Ford expected ~ 120,000 reservations but I hadn't seen that the prodtion targets were set so low initially:

"DETROIT, Aug 23 (Reuters) - Ford Motor Co(F.N) has doubled its production target for the F-150 Lightning because of strong early demand for the full-sized electric pickup truck ahead of its 2022 launch, and the company plans to spend an additional $850 million to meet that target, several people and suppliers familiar with the plans said.

The No. 2 U.S. automaker is targeting annual production of more than 80,000 in 2024, up from its prior target of more than 40,000, according to the sources, who asked not to be identified. Shares of Ford rose 1.3% on Monday.

"They were pleasantly surprised by the demand for the Lightning," one of the sources said of Ford officials.

Industry observers have questioned whether individual buyers will give up their gas-powered pickups for electric models, but commercial customers are pushing for electric trucks and vans to reduce their carbon footprints.

The ramp to the new production target includes plans to build about 15,000 next year after the electric truck's spring launch and 55,000 in 2023, a second source said. Following the launch of the second generation Lightning in late 2025, the annual target is just shy of 160,000.

The increase is on top of the 50% boost Ford outlined last November, the sources said.

Driving the more optimistic targets is strong pre-launch demand for the vehicle, especially with commercial customers, the sources said.

"We are excited with customer demand for the F-150 Lightning and already have 120,000 customer reservations, and we will continue to look for ways to break constraints and meet customer demand," Ford said in a statement. The company declined to comment further."

https://www.reuters.com/business/autos-tra...021-08-23/
Post #918444 24th Aug 2021 5:06am
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Supacat



Member Since: 16 Oct 2012
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Reservations still climbing:

"However, Ford said he was cheerful about the reaction from potential buyers who drove Lightning, “I think it’s the most exciting F-150 ever.” With 150,000 reservations from both fleet and retail customers, there are enough vehicles “I don’t know how to supply them because of the high demand”."

https://autobala.com/ford-executives-say-f...-2/219371/
Post #926739 22nd Oct 2021 6:58am
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Supacat



Member Since: 16 Oct 2012
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United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Ford F-150 Lightning reservations surpass 160,000 during pre-production

Every indication is that these reservation numbers will continue to grow as the F-150 Lightning goes on sale next spring.

https://electrek.co/2021/11/03/ford-f-150-...roduction/

Update:

Reservation progress:

May 20: 20,000 in 12 hours
May 21: 44,500 in 48 hours
May 27: 70,000 in about 8 days
June 9: 100,000 in about three weeks
July 28: 120,000 in over two months
September 2: 130,000 in over three months
September 16: 150,000 in about four months
November 3: 160,000 in over five months
November 18: "approaching 200,000 units" in about six months

Interesting to read the CEO expects "north of 80 percent” of reservation holders to convert to actual sales." but some will have to wait a long time if this is the delivery plan:

"According to the latest report, Ford initially intended to produce only 20,000 F-150 Lightning per year. That plan was later expanded to handle probably 15,000 in 2022, 55,000 in 2023 and 80,000 in 2024 (doubled from 40,000)."

https://insideevs.com/news/548965/ford-f15...ing200000/
Post #928603 5th Nov 2021 10:38am
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