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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 8631

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Whatever happened to Subaru?

Whilst not a mainstream manufacturer, I always saw enough of them on the road to believe they were popular enough, in a niche way. Apparently, not now!

"Subaru boss ’embarrassed’ brand only managed 34 new car sales in August

Subaru UK boss John Hurtig is ‘embarrassed’ the manufacturer only managed to clock up 34 sales between his 69 dealers in August.

In an exclusive video interview on Friday, which you can watch above, the newly appointed boss admitted the brand had also lost dealers during a ‘challenging period’.

However, he promised his reign at the top will change this and the brand will soon be back to selling 3,500 cars a year.

So far 2020 has been disastrous for the Japanese brand with just 400 cars sold up to the end of August. The same period in 2019 saw it sell 1,518.

‘Definitely – the only way is up, there is nothing else to go for,’ Hurtig told us."

https://cardealermagazine.co.uk/publish/su...und/204922

Post #860943 11th Oct 2020 8:59am
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Mdm



Member Since: 11 Sep 2013
Location: On a planet far far away
Posts: 1072

United Kingdom 

having ran a few over the years their engines were always poor on fuel economy even when driven sedately.
also the emissions were high so would never work as a company car.

the dealers used to be great around us, .mainly family owned back then. our local one sold out and went downhill from there until it closed.

its now part of a multi franchise in Oldham who couldn't care less about the brand or the product or the heritage.

bought my last one in 2010 and ran for a few years before going to German brands, nothing they have now in the range tempts me, is good looking or priced to attract me.

and lets not mention the rallying

Post #860947 11th Oct 2020 10:33am
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Tim in Scotland



Member Since: 23 May 2007
Location: The Land that time forgot
Posts: 2139

2 of those sales have been local to me as I see a couple of Legacy Estates on 70 plates regularly. The sportier models were never that popular around here but the pickups, Justy’s, Foresters and Legacy saloon and Estates used to be very common. There’s a 69 plate Legacy Estate parked in the drive of the house at the back of mine.
The 2 local dealerships around this area were taken over by Arnold Clark group who retained the old company name but the staff were all cleared out and replaced by the parent group’s money grabbing and rude staff. Now there is only one outlet ...... maybe none if things continue like that. Epsom Green Tdi300 County Hard Top converted into a Station Wagon
Defender D240 1st Edition in Pangea Green with Acorn interior. Now with a host of accessories added and more to come

Post #860948 11th Oct 2020 10:45am
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Rashers



Member Since: 21 Jun 2015
Location: Norwich
Posts: 2715

United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey

I think the demise of the four door Impreza didn't do them a lot of favours. The small hatchback replacement didn't really cut it and was no where near as popular.

The WRC was a big factor in people wanting to have a bit of that on the road.

One of my work colleagues had three of the old four door Impreza's. He loved them. They went like stink Laughing

Personally, not a car I would buy. They were very plasticy inside and I felt they looked a bit cheap. But if I was looking at going fast, it did tick the boxes.

Another colleague bought his wife a Justy (I had forgotten until Tim reminded me in the post above). He said it was the best car and the most reliable car he had ever owned. His only caveat was that when it did have something wrong with it, there were very few patent parts and the Subaru one's were ruinously expensive. I remember it having a wheel bearing let go and it's hard to see a grown man cry into his wallet Rolling with laughter

The Legacy and Forester models were often bought by the Local Farmers and Vets round here. As has been said, you really don't see them around much now.

Post #860955 11th Oct 2020 11:55am
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familymad



Member Since: 13 Dec 2011
Location: Bucks
Posts: 3062

2016 Defender 130 Puma 2.2 HCPU Santorini Black

Will put my tin hat on

But isn’t this a lesson LR could have learned from? The brand had an icon (Impreza Turbo) with a cult following and buyers willing to put up with its faults and failings. They also had a brother with a farming/country sports following (Forester).

They decided to aim for a different market and forget the buyers that made Subaru what it is.

See Defender and brother Discovery ... Whistle

Takes a while for the rot to set in, but it will when you lose your flagship and DNA. 1951 80" S1 2.0
1984 90 2.25
1994 110 300TDI


Last edited by familymad on 11th Oct 2020 2:25pm. Edited 1 time in total

Post #860973 11th Oct 2020 2:16pm
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Rashers



Member Since: 21 Jun 2015
Location: Norwich
Posts: 2715

United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey

I think there are simularities, familymad........

Post #860975 11th Oct 2020 2:22pm
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90 Dreamer



Member Since: 13 Jul 2019
Location: Oop North
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United Kingdom 2016 Defender 90 Puma 2.2 HT Corris Grey

The older Impreza's, Forester and Legacy models are still well received and very popular seems most of the issue with the newest variants is an almost 100% reliance on CVT and unless you get the WRX STi (which Subaru UK don't appear to like anyhows) then any decent manual is long gone........

Post #860979 11th Oct 2020 2:31pm
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markb110



Member Since: 22 May 2010
Location: Guildford
Posts: 1050

England 2002 Defender 90 Td5 HT Epsom Green

Reminds me of those quotes you get from soon to be ex England football managers.....

Post #860982 11th Oct 2020 2:34pm
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Joe the Plumber



Member Since: 18 Dec 2013
Location: Midlands
Posts: 849

2014 Defender 110 Puma 2.2 HT Fuji White

The UK's Imprezas went downhill when they stuck the disasterous 2.5 engine in in place of the 2.0 around 2005. That's why a JDM one (Japanese Domestic Market), with its 2.0, is always much more desirable than a UK one.

My old 2005 model year JDM 2.0 STi (a Litchfield Type 20, for those in the know) went back to the chap I'd bought it from to help finance our narrow boat in 2014.

He's still got it, and it's now worth nearly as much as the boat (and the boat has actually appreciated too!)

It was ridiculously fast for a car, but sadly, it's previous driver's ability was much better suited to the boat....

Post #860985 11th Oct 2020 2:42pm
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Joe the Plumber



Member Since: 18 Dec 2013
Location: Midlands
Posts: 849

2014 Defender 110 Puma 2.2 HT Fuji White

'Its', not 'it's'. Bother it. Can't edit on my phone.

Sorry, pedantry.

Post #860986 11th Oct 2020 2:44pm
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90 Dreamer



Member Since: 13 Jul 2019
Location: Oop North
Posts: 1252

United Kingdom 2016 Defender 90 Puma 2.2 HT Corris Grey

Main issue is not the change in capacity as such but the change in the manufacturing of the pistons

They started to use a Hyperpeutic process for ALL variants of Turbo which whilst cost effective and strong results in a very brittle material which ends in ringland failure most commonly the demise of 2.5's
BUT the 2.0 JDM cars from 2003 can also suffer the same issue.......

UK 2.0 cars (and 01-02 JDM) actually used a much stronger 'forging' for the pistons......

Post #860987 11th Oct 2020 2:50pm
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 8631

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green

familymad wrote:
But isn’t this a lesson LR could have learned from?




Post #860998 11th Oct 2020 4:32pm
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CarMan



Member Since: 29 Nov 2010
Location: Cotswolds
Posts: 1419

United Kingdom 

Loved mine Big Cry


Click image to enlarge
 Rob

1993 200tdi 90 hard-top
1998 300tdi 90 soft-top
2016 2.2 XS 90 hard-top

Post #860999 11th Oct 2020 4:32pm
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VVS210



Member Since: 12 Nov 2016
Location: Hampshire
Posts: 901

United Kingdom 

Back in the day we had a 1987 'D' Reg L series Turbo estate - it went like the proverbial Censored off a shovel Very Happy

On top of that it had height adjustable air suspension plus locking centre diff etc. so was rather good off road too.

Agree that pattern parts were pretty much non-existent & genuine parts were eye wateringly expensive Shocked

We had a dealer in the next village us - a proper family affair, one brother owned the Saab/Subaru franchise, the other owned the filling station on the opposite side of the cross roads & the sister owned the village shop in between. Now all long gone & all turned into housing... who's going to be the first one to name the village then!?

Post #861023 11th Oct 2020 6:37pm
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Rashers



Member Since: 21 Jun 2015
Location: Norwich
Posts: 2715

United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey

Royston Vasey?? Rolling with laughter

Sorry. Couldn’t resist that

Post #861026 11th Oct 2020 6:42pm
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