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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 7900

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Delayed UK PR Launch?

I didn't think there was anyone who had ever scribbled a note for the Parish Council magazine that hadn't been fêted by JLR?

Or is this like the pandemic and they are pushing a 2nd wave.?

Kim Palmer (@KimmyPsWorld) Tweeted:
Here we go with the somewhat delayed @LandRoverUKPR #Defender launch. So pleased to be getting media behind the wheel in a safe way. Sanitised, and ready for the mud. Fantastic teamwork to get to this point. #landrover #newdefender #capableofgreatthings @MarkyG30 https://t.co/CfFXqGumqM https://twitter.com/KimmyPsWorld/status/1289114051809861633?s=20



Click image to enlarge

Post #847305 31st Jul 2020 7:03pm
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J77



Member Since: 04 Nov 2019
Location: Fife
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Scotland 

I thought the Namibia trip was the launch event?

Post #847327 31st Jul 2020 8:28pm
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 7900

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green

It's all not gone well. So they're pretending it didn't happen and are starting again from now ~ anyone with a 5 year old will recognise this technique...

Post #847329 31st Jul 2020 8:33pm
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J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 669

Scotland 

It could be the launch event that was supposed to happen when the press fleet was then given to the Red Cross.

Post #847331 31st Jul 2020 8:38pm
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Rashers



Member Since: 21 Jun 2015
Location: Norwich
Posts: 2469

United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey

But most of the motoring press have driven it, haven’t they?

Post #847342 31st Jul 2020 9:04pm
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 7900

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green

Shocked

Richard Aucock (@richardaucock) Tweeted:

Drove the new Defender today. Here’s a picture of a tree through the alpine window.

Click image to enlarge


https://t.co/FH2Yi1NPSJ https://twitter.com/richardaucock/status/1289251318515658753?s=20

Seriously, you thought I was joking.

Post #847358 31st Jul 2020 9:29pm
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Tim in Scotland



Member Since: 23 May 2007
Location: The Land that time forgot
Posts: 1362

Oops double post Epsom Green Tdi300 County Hard Top converted into a Station Wagon
Defender D240 1st Edition in Pangea Green with Acorn interior with a few dealer options that replaced a totally faultless Mini Countryman `PHEV


Last edited by Tim in Scotland on 31st Jul 2020 10:13pm. Edited 1 time in total

Post #847371 31st Jul 2020 10:11pm
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Tim in Scotland



Member Since: 23 May 2007
Location: The Land that time forgot
Posts: 1362

Wow that is so cool having slit windows in the gutters............ but hang on, haven’t Land Rover Station Wagons had them since the 1950’s .ah maybe Richard Aucock is a new boy in the PR office so doesn’t know about these things from last century..... Epsom Green Tdi300 County Hard Top converted into a Station Wagon
Defender D240 1st Edition in Pangea Green with Acorn interior with a few dealer options that replaced a totally faultless Mini Countryman `PHEV

Post #847373 31st Jul 2020 10:13pm
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J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 669

Scotland 

And a very nice tree it is to!

Post #847377 31st Jul 2020 10:31pm
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Widget



Member Since: 04 Feb 2010
Location: Hungerford
Posts: 395

United Kingdom 1988 Defender 90 V8 Petrol ST Tamar Blue

Rashers wrote:
But most of the motoring press have driven it, haven’t they?


This is a tier 2 launch PR launch. Local ride and drive for the regional press ‘motoring correspondents’, Minor lifestyle publications and influencers.

Namibia was tier 1, first drive, influential press etc. Jonathan

@Lodelaner Instagram

Youtube greenlaning and other LR related content

Post #847439 1st Aug 2020 12:58pm
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Tim in Scotland



Member Since: 23 May 2007
Location: The Land that time forgot
Posts: 1362

For the 2nd rate publications then......... Epsom Green Tdi300 County Hard Top converted into a Station Wagon
Defender D240 1st Edition in Pangea Green with Acorn interior with a few dealer options that replaced a totally faultless Mini Countryman `PHEV

Post #847442 1st Aug 2020 1:10pm
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Widget



Member Since: 04 Feb 2010
Location: Hungerford
Posts: 395

United Kingdom 1988 Defender 90 V8 Petrol ST Tamar Blue

Exactly - but they can’t say that a Insta influencer or the Wiltshire Gazette and Herad motoring correspondent aren’t important.

As a group tier 2 are also the most righteous, entitled and hard to manage group of the the lot. Jonathan

@Lodelaner Instagram

Youtube greenlaning and other LR related content

Post #847443 1st Aug 2020 1:42pm
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Tim in Scotland



Member Since: 23 May 2007
Location: The Land that time forgot
Posts: 1362

TBH after this load of bull from the 1st stream guys on this launch with their spouting word for word JLR’s press pack bumf, I would sooner read the 2nd stream guys who don’t stand to loose as much by not toeing the party line. I also now prefer watching privateers on YouTube using their own cars rather the utter crap that was shown by Top Gear and Car Wow standing beside the same two cars that only moved to wash the rain off them in all the videos, same goes for all the Namibia videos, 99% of them appear to have had to be submitted to the LR publicity people, before we were allowed to see them. They were all so alike it got boring watching the same wreck at the side of the pass, the same elephants trotting across the trail.......
IslanRover, PowerfulUK and the privateers were all more informative and interesting to watch. LR PR and the main stream press gets 3/10 for their efforts. I don’t do Facebook or Instagram etc so no idea what LR posted on those sites but going on what was reported to here it wasn’t much better and as for the guy who is the head of PR and his crappy posts on FB/Instagram I don’t think he did LR any favours.
TBH the young lady who posted about her black 110 S on YouTube was more informative to most new to the brand people than anything that the LR PR accounts posted anywhere, and she wasn’t being paid to do it! Epsom Green Tdi300 County Hard Top converted into a Station Wagon
Defender D240 1st Edition in Pangea Green with Acorn interior with a few dealer options that replaced a totally faultless Mini Countryman `PHEV


Last edited by Tim in Scotland on 1st Aug 2020 4:52pm. Edited 1 time in total

Post #847452 1st Aug 2020 3:26pm
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Smilesapart



Member Since: 28 Sep 2013
Location: Suffolk
Posts: 689

United Kingdom 

You made some very fair points there I have to agree Sold the Puma Defender and bought a brand new Pangea Green 2020 Defender D240 S with a few factory extras!

Post #847464 1st Aug 2020 4:33pm
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discomog



Member Since: 09 May 2015
Location: Notts/Lincs Border
Posts: 1967

United Kingdom 2015 Defender 90 Puma 2.2 XS CSW Santorini Black

If you were given an all expenses paid trip to Namibia to do some off roading and report on it you're not likely to bite the hand that feeds you. Have you noticed with all car reviews by the professionals if there are any bad points they are always sandwiched in between the good points. The thing is if you constantly slate a particular manufacturer you're hardly likely to be invited to the next jolly.

Having watched the documentary over the last three weeks about Rupert Murdoch it has only confirmed my very sceptical views of the press. As mentioned above you are better looking at owner/driver reviews on You Tube. Santorini 90XS SW
Discovery Sport
Morgan Plus 8

Post #847467 1st Aug 2020 4:49pm
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