Member Since: 16 Oct 2012
Location: West Yorkshire
|Land Rover Won’t Chase Bentley|
"According to Jaguar Land Rover North America CEO Joe Eberhardt.
Eberhardt isn’t at all worried by the Bentley Bentayga or the upcoming Rolls-Royce SUV, even though they’re basically gunning for limited-edition Range Rover models like the SVAutobiography and the Holland & Holland Edition to sell for well over $200,000. Eberhardt also is sticking to his statements last year that Land Rover would not introduce a separate nameplate above the Range Rover, saying, “We defined this segment, we own it, and we will defend it.”
Unlike Jaguar, which is struggling to shake off decades of poor reliability, Land Rover has no plans to offer a five-year warranty or five-year free scheduled maintenance. For most customers buying Range Rovers, service costs are a rather minor concern.
Eberhardt said that despite Land Rover’s low reliability rankings, buyers see these big trucks as more dependable than a Jaguar, even though Jaguar has outscored Land Rover in every major quality survey."
So make enough noise with the marketing spend and you can drown out the noise of the current owners complaining...
24th Mar 2016 8:56am