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Clemmo

Member Since: 03 Aug 2012
Location: Mile Oak
Posts: 1257

2010 Defender 90 Puma 2.4 HT Stornoway Grey

Defender Sales ?

Looks like the L663 Bubble has finally burst in terms of price and availability?????

I was at a Land Rover Dealer yesterday and he told me that new sales were still ok despite the new Road Tax implications. He believed this was largely due to Business Buyers, Company cars and Lease rather than private purchases.

He went on to say they were struggling to " shift" used Defender as the market has become saturated with 2-3 year old models and the average family man wouldn't spend over £60k on a used car.

They had 14 used Defenders on the forecourt...and another 10 " awaiting preparation" or for Trade Sale. The implication being they were holding back stock so as not to saturate their own market.

Im not sure how much of this is Dealer talk but having checked there are hundreds of Defenders for sale and many seem to have been for sale for some time.

Will be interesting to see where this goes....... Make today a little better than yesterday but not so good as tomorrow....
Defender 90 HT............Pangea Green
BMW X3 Msport............Carbon Black
Mini Electric................Grey. (wow!)
MGB Roadster……..........Vermillion 17k miles
Honda Benly CD200....Maroon --------McLouis Fusio........7.4m of fun

4th Jul 2025 12:25pm

lightning

Member Since: 23 Apr 2009
Location: High Peak, Derbyshire
Posts: 3224

l am actually surprised it's taken so long for the used market to become saturated. When 90% are bought on PCP nobody wants a three year old one that they have to find £50,000 for.

The only exception is the "Commercial" version because the tax breaks are still available to businesses who buy used ones.

For instance a used Commercial at £50,000 including VAT

Subtract the VAT makes it £40,000 then get the tax back on the purchase it's down to £32,000.

4th Jul 2025 9:56pm

Clemmo

Member Since: 03 Aug 2012
Location: Mile Oak
Posts: 1257

You will find commercials pretty saturated too.

JLR Dealers are trading out nearly new Commercials for independent Forecourts to ensure they meet their sales targets.

As an example Acklam Cars always have plenty of New Commercials available.

Why would independents get to retail New cars??
Not good practice Make today a little better than yesterday but not so good as tomorrow....
Defender 90 HT............Pangea Green
BMW X3 Msport............Carbon Black
Mini Electric................Grey. (wow!)
MGB Roadster……..........Vermillion 17k miles
Honda Benly CD200....Maroon --------McLouis Fusio........7.4m of fun

4th Jul 2025 10:24pm

lightning

Member Since: 23 Apr 2009
Location: High Peak, Derbyshire
Posts: 3224

l guess it had to happen eventually. With so many sold, and people no longer keeping their vehicle beyond the finance agreement, all these cast off vehicles have to go somewhere.

l had a look at Acklam Cars and they do have a fair bit of stock. They're not giving them away though....the cheapest is a base model 2023 23,000 mile white D200 90 Commercial at £44,990 + VAT which was pretty much the retail price when new.

5th Jul 2025 9:58am

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