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discomog



Member Since: 09 May 2015
Location: Notts/Lincs Border
Posts: 745

United Kingdom 2015 Defender 90 Puma 2.2 XS CSW Santorini Black
Designing an Icon

The March issue of "Car" magazine has an article about the new Jeep Wrangler and new MB G Wagen. It is interesting to note that they quote both chief designers of the respective vehicles. Joyce who heads up Wrangler design at Jeep says he was given an open chequebook to develop the new Wrangler whilst Oliver Metzger at Mercedes says it was a costly and intense exercise developing the new G Wagen.

The most relevant comments, when thinking about the Defender replacement came from Car Magazine when it states, "It's all about creating a 4x4 that looks like the original but goes further and harder off road, meets contemporary legislation and packs the tech appeal to new customers and the character to satisfy the old guard".

I think that quote sums up what most Defender owners want to see from Land Rover. Time will tell.[/b] Santorini 90XS SW
Discovery Sport
Morgan Plus 8

Post #685715 11th Feb 2018 8:57am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
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United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green

I'd like to think you are right but given that JLR have stated they want 100k sales per annum, which is up from their original 50k, then keeping the old guard of @ 10k satisfied must be well down their list of priorities


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Post #685734 11th Feb 2018 10:30am
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discomog



Member Since: 09 May 2015
Location: Notts/Lincs Border
Posts: 745

United Kingdom 2015 Defender 90 Puma 2.2 XS CSW Santorini Black

That's an interested graph Supacat, not seen that before. It certainly looks like an uphill struggle for JLR to achieve their sales target. Santorini 90XS SW
Discovery Sport
Morgan Plus 8

Post #685750 11th Feb 2018 11:22am
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Bluest



Member Since: 23 Apr 2016
Location: Lancashire
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United Kingdom 2007 Defender 110 Puma 2.4 XS CSW Java Black

I don’t think they’ll have much trouble achieving their targets with a new model. Old defender didn’t achieve it because it wasn’t a modern car. Even if the demand had been there I don’t think they could have built them fast enough anyway. 2007 110 TDCi Station Wagon XS

Post #685751 11th Feb 2018 11:29am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
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United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green

and to complete the sales figures for the final years...



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Post #687759 20th Feb 2018 8:13am
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Ramajama



Member Since: 28 Jul 2016
Location: Heartland
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United States 

Bluest wrote:
I don’t think they’ll have much trouble achieving their targets with a new model. Old defender didn’t achieve it because it wasn’t a modern car. Even if the demand had been there I don’t think they could have built them fast enough anyway.


If they build a Defender that will rival a Wrangler, the US will eat it up. Heck, whatever they come up with, selling it in the US Will ensure they meet their goals.

Post #687952 21st Feb 2018 4:50am
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Bluest



Member Since: 23 Apr 2016
Location: Lancashire
Posts: 824

United Kingdom 2007 Defender 110 Puma 2.4 XS CSW Java Black

Supacat wrote:
and to complete the sales figures for the final years...



Click image to enlarge


The biggest surprise to me there is that the Range Rover outsold the Disco, although I suppose Discovery was near the end of its life at that point. 2007 110 TDCi Station Wagon XS

Post #687956 21st Feb 2018 6:27am
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Ramajama



Member Since: 28 Jul 2016
Location: Heartland
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The thing I find most interesting and very amusing, is the two models that people love to bash the most, sold the most. The two models that purists love the most, sold the least. If you think JLR doesnt know what they are doing and are moving in the wrong direction, think again. The name of the game is sales. As long as they are giving more people what they want, then more power to them.
I will always drool over the old Defender Bow down but Im looking very forward to the new Defender.

Post #688050 21st Feb 2018 4:19pm
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AndrewS



Member Since: 10 Apr 2007
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United Kingdom 2013 Defender 130 Puma 2.2 SW Rimini Red

^ well said Thumbs Up 130's have feeling's as well you know Smile

Post #688120 21st Feb 2018 8:51pm
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