 | Home > Off Topic > New Range Rover logo. |
 
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| DSC-off Member Since: 16 Oct 2014 Location: North East Posts: 1488   
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"A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort."
https://www.motortrend.com/news/range-rover-new-logo-unveiled |
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11th Jul 2025 9:20pm |
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| Bowbearer Member Since: 12 Aug 2022 Location: Norfolk Posts: 221 
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Saw that, thought it was April
Why? |
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11th Jul 2025 10:24pm |
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| jim4244 Member Since: 13 Apr 2014 Location: Bedfordshire Posts: 981  
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Well I guess that the logo will look the same if you end up put the car on its roof on a tight bend
Jim |
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12th Jul 2025 4:45am |
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| blackwolf Member Since: 03 Nov 2009 Location: South West England Posts: 17877 
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I wonder how much that cost.
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12th Jul 2025 7:58am |
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| lightning Member Since: 23 Apr 2009 Location: High Peak, Derbyshire Posts: 3262
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l was thinking the same. l would expect millions of pounds....and a lot of meetings about lifestyle choices
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12th Jul 2025 8:46am |
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| revd Member Since: 20 Apr 2024 Location: England Posts: 272
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It's all about the brand!
Rolex have updated their trademark green watch boxes which look almost identical to the old ones Companies that are considered best in class spend a lot of effort in maintaining the illusion |
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12th Jul 2025 11:18am |
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| Muddybigdog Member Since: 11 Apr 2014 Location: Suffolk Posts: 1047 
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Shouldn't it be ....
 Jumped ship to reliability - Mitsubishi L200
Puma 90 XS - Sold D3 - 2.7 S x2 (both Sold) Freelander 2 HSE - Sold Freelander 1 - Sold Disco 2 - Sold |
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12th Jul 2025 2:33pm |
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| Bowbearer Member Since: 12 Aug 2022 Location: Norfolk Posts: 221
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Wow muddy you could charge JLR big bucks for that inspired design.
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12th Jul 2025 5:25pm |
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| markb110 Member Since: 22 May 2010 Location: Guildford Posts: 2672 
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Clearly haven’t learnt their lesson after the Faguar ‘success’……
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12th Jul 2025 5:59pm |
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| leolito Member Since: 07 Jul 2025 Location: Sofia Posts: 10 
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Imagine all that money spent instead in real R&D, and product improvement! What would that be .... 
Creating 'faux brands' has not been very much of a successful endeavor for most manufacturers, at least that I remember. None of them has made who knows what. Yeah, you might argue "Mini" and "Vespa" are top sellers, but the models produced throughout the years would have sold even if they had retained their 'original' brands - in the Mini case it would have been a bit more difficult to digest, but doable. Maybach, DS, RAM ... I think is just a lot of money spend on marketing "bling" instead of real product offering, pity. |
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28th Jul 2025 6:40am |
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| ak615 Member Since: 22 Aug 2018 Location: essex Posts: 191 |
Click image to enlarge |
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28th Jul 2025 10:15am |
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