 | Home > General & Technical (L663) > Sooo..is it now a Jaguar Landrover Range Rover Range Rover!? |
 
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| stevemfr Member Since: 18 Sep 2022 Location: Strasbpurg Posts: 94  
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in my very humble opinion
RRC 2Dr, RRC 4Dr, P38, and 2 L322s, 2 FL1s and a L663 on the way |
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17th May 2023 2:44pm |
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| Tim in Scotland Member Since: 23 May 2007 Location: The Land that time forgot Posts: 3750 
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I’ve been getting Jaguar ads coming up on my YouTube feed and struggling to understand them, one of a person roller skating down the road festooned with flashing lights dancing to a tune and then an IPace appears and drives passed…………. I don’t get the connection between a roller dancer dancing in the dark and the IPace…….. I must be too old even to own a Jaguar now…… Pangea Green D250 90 HSE with Air Suspension, Off-road Pack, Towing Pack, Black Contrast roof , rear recovery eyes, Front bash plate, Classic flaps all round, extended wheel arch kit and a few bits from PowerfulUK Expel Clear Gloss PPF to come
2020 D240 1st Edition in Pangea Green with Acorn interior. Now gone - old faithful, no mechanical issues whatsoever ever but the leaks and rattles all over the place won’t be missed! |
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17th May 2023 3:54pm |
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| Moo Member Since: 01 Oct 2021 Location: Bath Posts: 1019 
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I think Jag are offering free roller-skates and lessons to help you get to your destination when your batter is flat. The lights are a safety feature.
  Eiger Grey MY23 D250 SE with bits. Known as Noddy. |
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17th May 2023 4:44pm |
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| Co1 Member Since: 19 Aug 2018 Location: North Yorkshire Posts: 3611  
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17th May 2023 4:57pm |
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| J77 Member Since: 04 Nov 2019 Location: Fife Posts: 3245 
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The motoring press made it into a bigger deal than it is IMO.
JLR CEO Adrian Mardell today said "I really want to reiterate and put this on record that the Land Rover mark will remain," adding "it will remain visible on our vehicles". 24MY 90 D250 HSE, Tasman Blue |
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17th May 2023 6:33pm |
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| TexasRover Member Since: 24 Nov 2022 Location: Paris Posts: 790 
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Something wrong with your marketing if everyone is confused and the CEO has to reiterate nothing has really changed. Success!
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17th May 2023 6:36pm |
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| XplusYplusZ Member Since: 16 Aug 2021 Location: UK Posts: 409 |
Range Rover has undoubtedly become a strong brand in it's own right and is worth capitalising on. Having the "Land Rover" bit at the start has become unnecessary and perhaps detracted from the prestige of Range Rover. Distancing from the Land Rover name was probably desirable and it was happening naturally.
But I think for the Disco and Defender, it's a very different market - made up of customers who specifically chose a vehicle associated with the green oval. Moving away from the Land Rover naming convention for these model lines is probably not desirable for this market. So if you have to mess with it, then maybe it would have made more sense, and caused less controversy, to have split it into two main brands: Range Rover and Land Rover. I don't think 'Discovery' is a strong enough brand to stand alone - especially in a global market. |
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18th May 2023 8:56am |
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| Nick-St Member Since: 23 Apr 2013 Location: Surrey Posts: 267 
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The old naming scheme was just as silly as the new one in any case... An Evoque is a Land Rover Range Rover Evoque!
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18th May 2023 9:39am |
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| Naks Member Since: 27 Jan 2009 Location: Stellenbosch, ZA Posts: 2586  
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https://l2sfbc.com/is-this-why-jlr-are-dropping-land-rover
"... Here’s a theory. I’d suggest that the Land Rover name, brand and image is in fact well known and that is exactly why JLR are dropping it. Why? Because the name “Land Rover” conjures up images of Defenders, Series vehicles, farmers, Camel Trophy, rough 4×4, working class, winching through mud. This is exactly what JLR is not about. They don’t want to be associated with such imagery. Instead, it seems to me they’re now for the affluent, socially mobile class who want an ‘adventure’ vehicle that’s also luxurious and is a bit different to the MD’s BMW or the CEO’s Mercedes. I don’t think JLR intend or want their vehicles to be seriously used offroad any more, but they need to retain some capability as a differentiator. True offroad owners are annoying; they know lots about the vehicle to irritate salespeople, they modify it, they complain about minor things that aren’t important to the company, they ask silly questions about how the 4×4 systems work, they use specialist mechanics, aftermarket companies start modifying the vehicles and people still expect warranty, the owners form clubs and ask for help, and enthusiasts start waving logos around at Places We Would Rather They Not, and generally behaving Off Brand. Much better to have a few C-level execs or high-flying managers driving your cars to the golf clubs, marinas and skifields , hassle-free, all relying on main dealer servicing. And then you won’t get scruffy, bearded types rabbiting on about Series vehicles, making the lycra-clad adventure-picnic set uncomfortable. ..." -- 2010 Defender Puma 90 + BAS remap + Alive IC + Slickshift + Ashcroft ATB rear 2015 Range Rover Sport V8 Supercharged
Defender Puma Workshop Manual: https://bit.ly/2zZ1en9 Discovery 4 Workshop Manual: https://bit.ly/2zXrtKO Range Rover/Sport L320/L322/L494 Workshop Manual: https://bit.ly/2zc58JQ |
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18th May 2023 9:50am |
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| Bluest Member Since: 23 Apr 2016 Location: Lancashire Posts: 3996 
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I’m not sure they do want to distance themselves from the old days. I saw a new Def ad on YouTube yesterday that began with the new models circling a Classic Defender almost like they were worshipping it.
2007 110 TDCi Station Wagon XS |
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18th May 2023 11:01am |
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| XplusYplusZ Member Since: 16 Aug 2021 Location: UK Posts: 409 |
I could agree with this for the Range Rover 'brand' to some extent... although, wealthy folk do still enjoy country pursuits. Maybe not winching themselves out of a 6ft bog. But definitely a jaunt around the estate (deerpark, not council), hooking up the horse box, or slinking off for a spot of peasant shooting (peasants!? I meant pheasants..). Being able to sell the 'same tech as in a defender' really must still carry some weight. But I can assure you, there is still a healthy market interested in the Land Rover heritage for the Defender/Disco products.
I'd agree with Bluest on this one. Whilst the Range Rover market needs something for the Polo field. The New Defender/Disco crowd are still very much interested in the heritage and offroad capabilities. The fact you can drive your family around in them comfortably as a daily, and not worry about someone pinching the doors, just makes it even more usable than the older models in my opinion. I guess this is reinforced by the CEO clarifying that LR remains important to the brand. It seems there is still a desire to keep the offroad capability, for sure it's key differentiator. And if you look at the tech they've built into the new defender for offroad use, it's arguably the most capable vehicle they've ever made. |
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18th May 2023 12:59pm |
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| stevemfr Member Since: 18 Sep 2022 Location: Strasbpurg Posts: 94
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So... Land Rover is still the marque and the models are all brands? What a load of (see my reply, 2nd post above).
As XplusY said, I can actually understand a brand separation between the upmarket luxury vehicles and the utilitarian ones. There is logic in this. (Although what originally drew me to the brand was the dichotomy of the vehicles (Range Rovers in particular, at least for me originally): driving through the Sahara with a roof top tent in utter comfort or arriving at the opera and exiting a mud splattered Range Rover in a tux.) There is next to no logic in the granular separation of each model into its own brand. Why? To market only to one particular segment of society? No more TV ads addressed to the general viewing audience? WTF? And then, on the other hand, all Land Rovers (including sub-brands) are made to look like the new Range Rover. A few years ago, I was in the conference room at Allmakes (our distribution partner) with a number of other people. In the car park outside were numerous Land/Range Rovers facing us parked nose-in. It occurred to me that I could not tell them apart on a quick glance. I asked around and none of us in the room could. A room full of people who work with Land Rovers professionally - and none of us could tell the cars apart without concentrating. Yet they want to separate everything into a its own brand. LR should quit faffing around and prioritize more pressing issues: it's supply chain problems (which seem to be just a wee bit worse than anyone else's problems) and, above all, it's quality issues. Which continue to be more than just a wee bit worse than anyone else's. 
RRC 2Dr, RRC 4Dr, P38, and 2 L322s, 2 FL1s and a L663 on the way |
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18th May 2023 2:29pm |
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| Moo Member Since: 01 Oct 2021 Location: Bath Posts: 1019
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And sort out the dealers!
 Eiger Grey MY23 D250 SE with bits. Known as Noddy. |
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18th May 2023 4:01pm |
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