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jim4244

Member Since: 13 Apr 2014
Location: Bedfordshire
Posts: 773

2007 Defender 90 Puma 2.4 CSW Zermatt Silver

US vs UK pricing

I just read the below on line form a L633 owner in the US.

Just for the heck of it I went to Land Rover's UK site and priced out a build as similar to the U.S. build of an X-Dynamic SE. I wanted to see what options the UK version had that maybe the U.S. version did not. When I was done, and using the Pound to Dollar conversion of 1.42, the UK build was $20,000 USD more. Does that sound right or did I miss a boat-load of options somewhere?

Interesting eh? 😂

Jim

19th May 2021 6:03am

SteveG

Member Since: 29 Nov 2011
Location: Norfolk
Posts: 659

US site doesn’t include sales tax, roughly 8-10% depending on state that gets billed directly to individual. So for a true comparison you have to take VAT off the UK car. Even then you’ll find it saves money to ship it a few thousand miles rather than cost.

LR has been subsidizing US sales from UK and EU margin for a long time 🙄

19th May 2021 7:01am

zilch

Member Since: 11 Sep 2019
Location: Whitsundays & Sydney
Posts: 811

Re: US vs UK pricing

jim4244 wrote:
I the UK build was $20,000 USD more. Does that sound right or did I miss a boat-load of options somewhere?

Interesting eh? 😂

Jim

not surprised, Australian pricing is comparable to the UK, my Spec (P400 SE) in the US is a good $25K USD less
than what I paid in OZ even taking into account an average US Sales tax of around 9-10%

LR love to price
to what they believe the market will "bear/tolerate"

yet another pommie bar steward down under

MY20 110 P400 SE Defender
MY10 3.0 RR Sport

19th May 2021 7:20am

markb110

Member Since: 22 May 2010
Location: Guildford
Posts: 2619

Am i right in thinking that many US dealerships mark up the retail prices as well?

19th May 2021 8:19am

zilch

Member Since: 11 Sep 2019
Location: Whitsundays & Sydney
Posts: 811

Quote:
Am i right in thinking that many US dealerships mark up the retail prices as well?

quite a few reports on the Defender FB user groups of dealers asking for substantial $$$ over
the MSRP sticker price.. apparently all part of the "supply/damand" market forces at work in the US.. yet another pommie bar steward down under

MY20 110 P400 SE Defender
MY10 3.0 RR Sport

19th May 2021 8:32am

SN

Member Since: 29 Jun 2007
Location: SK6
Posts: 729

despite spec level names being the same either side of the pond, the toy count is not always the same making this kind of comparison difficult

that notwithstanding historically the US has always had a better deal, sticker price wise than us in the UK

Steve N | 21MY Defender

| 08MY Discovery 3 (history)

| 06MY Discovery 3 (ancient history)

19th May 2021 9:00am

Tim in Scotland

Member Since: 23 May 2007
Location: The Land that time forgot
Posts: 3753

LR used to put it down to “market conditions” in the USA ie they had to price lower in the USA or the cars would be too expensive compared to other Marques in the same segments. Pangea Green D250 90 HSE with Air Suspension, Off-road Pack, Towing Pack, Black Contrast roof , rear recovery eyes, Front bash plate, Classic flaps all round, extended wheel arch kit and a few bits from PowerfulUK Expel Clear Gloss PPF to come
2020 D240 1st Edition in Pangea Green with Acorn interior. Now gone - old faithful, no mechanical issues whatsoever ever but the leaks and rattles all over the place won’t be missed!

19th May 2021 9:38am

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