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Procta



Member Since: 04 Dec 2016
Location: Sunderland
Posts: 4932

United Kingdom 
End of an era
Looks like ford are pulling the plug on the Mondeo, I was surprised about it, i thought the fiesta would have gone, due to how long that has been going for. I thought id post this up, as i know some of you may have owned one at some point.

https://www.dailymail.co.uk/news/article-9...model.html Defender TD5 90 ---/--- Peugeot 306 HDI hatch back

Success is 90% Inspiration and 4 minutes Preparation # you can make it!
Post #894009 26th Mar 2021 6:57am
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Co1



Member Since: 19 Aug 2018
Location: North Yorkshire
Posts: 3611

United Kingdom 2013 Defender 90 Puma 2.2 HT Loire Blue
Thought they stopped making it a while ago? Haven’t seen a new one in a long time.
Post #894011 26th Mar 2021 7:08am
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Leamreject



Member Since: 19 Dec 2020
Location: Middle Earth - Leamington Spa
Posts: 954

Italy 2011 Defender 90 Puma 2.4 HT Fuji White
It’s been struggling for a while.

When most cars are now sold on a monthly rental where a future value is one of the main pricing factors, some of the higher ended German brands come out cheaper to own. Renault had the same problem many years ago which is why they dropped the Laguna.

Who’s next.. Whistle Ride like you stole it!!
If I’m not on a bike it’s because only a 4x4 will do…
2011 2.4 Puma 90 HT


Last edited by Leamreject on 26th Mar 2021 7:58am. Edited 1 time in total
Post #894012 26th Mar 2021 7:08am
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Rashers



Member Since: 21 Jun 2015
Location: Norfolk
Posts: 3335

United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey
The Fiesta is Ford’s cash cow. It’s still very popular and rightly so as they are cracking little car. I don’t think that will be going anywhere anytime soon.

I am not surprised about the Mondeo although it’s always sad when a model which had been so popular reaches the end of the line.

You can understand it. They are no where near as many on the road as there were say 10-15 years ago. The company car of choice which then filtered down to being the second hand family car of choice.

Tastes change and also buying leasing options mean the big fleet purchases don’t happen any more.

They are saying that people are preferring the SUVs and crossovers. Makes you wonder how much longer their other models such as the Focus have considering the changeover to EV? Crossovers and SUVs are easier to design around the batteries I would think?
Post #894014 26th Mar 2021 7:17am
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DSC-off



Member Since: 16 Oct 2014
Location: North East
Posts: 1350

United Kingdom 2015 Defender 110 Puma 2.2 XS CSW Aintree Green
Rashers is spot on.
The Fiesta is the only Ford that's selling in big numbers these days and decline of the company car market killed the Mondeo.
Focus is certainly well down on where it was too.

I drove Fords as everyday cars from the mid 90's to 2016, great handling cars and reliable.
These days apart from the Fiesta and Mustang, the range is uninteresting.
The Bronco Sport would get me into the showroom, but they're not bringing it here.

It is really sad to see such an iconic brand in decline.
Post #894044 26th Mar 2021 10:02am
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blackwolf



Member Since: 03 Nov 2009
Location: South West England
Posts: 16858

United Kingdom 2007 Defender 110 Puma 2.4 DCPU Stornoway Grey
For once I find myself agreeing with something written by the DM Shocked

The Daily Mail wrote:
Did anybody even realise that these cars were actually still in production?


I can remember the coming (and going) of the Cortina, the Escort, the Sierra (nobody thought that the jelly-mould shape would ever catch on, but within a few years every car was that shape), and now the Mondeo.

I guess it is "progress".
Post #894049 26th Mar 2021 10:17am
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J77



Member Since: 04 Nov 2019
Location: Fife
Posts: 3245

Scotland 
There was an article somewhere, which some industry expert reckoned Ford should abandon all car sales in Europe and focus on their commercials, but even the Transit isn’t as good as they were. 24MY 90 D250 HSE, Tasman Blue
Post #894062 26th Mar 2021 10:37am
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SN



Member Since: 30 Jun 2007
Location: SK6
Posts: 729

The Mondeo has been eaten alive by the Germans sadly - stick a BMW or Audi badge on a 3 box design and the hoards come running "where do I sign?"

A shame because its size should have made it a good platform for capacious battery deployments and the subsequent range-anxiety reduction that would have brung, advancing the electro-power cause Steve N | 21MY Defender | 08MY Discovery 3 (history) | 06MY Discovery 3 (ancient history)
Post #894066 26th Mar 2021 10:48am
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Mike c



Member Since: 11 Aug 2017
Location: Maldon, Essex
Posts: 904

England 2004 Defender 90 Td5 CSW Belize Green
Had lots of Fords over the years, the Fiestas were my favourites, owned a Mk2, Mk3, Mk4 and 5 in my driving lifetime. The girlfriend currently has a 65 plate EcoBoost one, great little cars Thumbs Up

Thing is I think lots of people have switched from the Mondeo/Focus sized cars over years to the smaller cars that have gradually got bigger so kind of makes the bigger cars less relevant and lower sales.

Also as SN points out, the seemingly relentless want for a prestige badge on the bonnet by many....
Post #894067 26th Mar 2021 10:49am
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Huttopia



Member Since: 23 Feb 2016
Location: West Midlands
Posts: 1965

United Kingdom 
Apart from in one or two guises they were very dull and depreciated like a lemming off a cliff. My grandfather worked for Ford so we all had Fords when I was younger. My father had a Sierra 2.3 Ghia X (I think there was an X) estate which went well, but from memory was limited by a 3 (maybe 4?) speed auto box. A887 RHK, rust in peace.
Post #894071 26th Mar 2021 11:01am
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SN



Member Since: 30 Jun 2007
Location: SK6
Posts: 729

Mike c wrote:
a prestige badge on the bonnet by many....

that makes me laugh because there's nothing prestige about Audi's or BMW's Steve N | 21MY Defender | 08MY Discovery 3 (history) | 06MY Discovery 3 (ancient history)
Post #894090 26th Mar 2021 11:47am
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Mike c



Member Since: 11 Aug 2017
Location: Maldon, Essex
Posts: 904

England 2004 Defender 90 Td5 CSW Belize Green
Exactly SN! Laughing
Post #894094 26th Mar 2021 11:51am
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Rashers



Member Since: 21 Jun 2015
Location: Norfolk
Posts: 3335

United Kingdom 2014 Defender 110 Puma 2.2 USW Corris Grey
J77 wrote:
There was an article somewhere, which some industry expert reckoned Ford should abandon all car sales in Europe and focus on their commercials, but even the Transit isn’t as good as they were.


I can't verify how good the Transit is or isn't (I used to love driving them) these days, but there are not that many about like there were. The Vauxhall Vivaro is a much cheaper vehicle to buy / lease and does more or less the same job. If I was in the market for a large van, I would like the Transit, but my bank balance would push me towards the Vivaro as it seems many companies have done.

Again not sure with the new model Vivaro but the last model wasn't a bad drive.

The new Kuga, in my opinion, looks dreadful. Ford also went big on the Vignale models a few years back making some of their dealerships put in specific areas for the Vignale owners. I have not been in a Ford dealers in five or six years, but I have only ever seen a few Vignales on the road, I am assuming this was another disaster.

Don't mention the Scorpio. I think that was the beginning of the rot. Even Ford Motor Company hated it.
Post #894138 26th Mar 2021 3:05pm
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Rosco



Member Since: 03 Dec 2010
Location: Burntwood
Posts: 1799

United Kingdom 2015 Defender 110 Puma 2.2 XS CSW Montalcino Red
Personally I've been a big Ford fan growing up at the peak of the hot hatch era, and for me Ford have missed a trick by not continuing those models.

Yes they've the Fiesta and Focus ST models and the halo RS Focus, but where was the sporty Mondeo? They had the ST models in the line up early on.

Every other manufacturer has a hot version of every model, so why havent Ford done the same? 2007 - Stornoway Grey 90 XS SW - Gone
2002 - Black Discovery II - Gone
2014 - Montalcino Red 110 XS SW
Post #894163 26th Mar 2021 5:20pm
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boxoftricks



Member Since: 06 Feb 2019
Location: Home Counties
Posts: 745

United Kingdom 2011 Defender 110 Puma 2.4 USW Zermatt Silver
Does not surprise me. Ford are a clever bunch and the writing has been on the wall for a long time. I looked at Fords, Nissans etc for the family car and getting a Discovery Sport was only £50 a month more expensive due to the high resale value.

The Ford Ranger is a masterstroke.
Post #894167 26th Mar 2021 6:37pm
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