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Supacat

Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

2013 Defender 110 Puma 2.2 XS DCPU Keswick Green

JLR Will Shed a Quarter of Its Production Capacity

https://www.autocar.co.uk/car-news/industr...brand-2025

"Jaguar will become an electric-only brand from 2025 onwards, as part of a bold new ‘Reimagine’ strategy designed to revive the fortunes of Jaguar Land Rover."

And in another complete about turn:

"All Jaguar and Land Rover models will be offered with a pure electric version by the end of the decade, with Jaguar becoming an electric-only luxury brand from 2025 onwards. Meanwhile, Land Rover will launch six pure electric vehicles, with EV variants of five."

And not unsurprisingly:

"Bollore also said the firm has committed to phasing out diesel powertrains by 2026,"

Last edited by Supacat on 27th Feb 2021 8:06am. Edited 1 time in total

15th Feb 2021 11:44am

Zed

Member Since: 07 Oct 2017
Location: In the woods
Posts: 3044

2010 Defender 110 Puma 2.4 XS CSW Santorini Black

Electric Jaguar XJ scrapped as part of brand reinvention plan
Long-awaited EV version of flagship saloon does not form part of Jaguar's transition to an EV-only brand from 2025
https://www.autocar.co.uk/car-news/industr...ntion-plan WARNING.
This post may contain sarcasm.

15th Feb 2021 11:54am

Supacat

Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

Click image to enlarge

https://media.jaguarlandrover.com/news/202...ury-design

15th Feb 2021 2:00pm

shropshiredefender

Member Since: 05 Jun 2017
Location: Shropshire
Posts: 832

2011 Defender 110 Puma 2.4 USW Santorini Black

I have trouble working out how a car can be called a Jaguar if it does not have a 4.0(3.8. 4.2) naturally aspirated straight 6

Just because you're offended doesn't mean you're right.

15th Feb 2021 2:09pm

markb110

Member Since: 22 May 2010
Location: Guildford
Posts: 2527

Said it recently. show boating due to the fact that they will soon be offering shares in the company and electric is deemed to be the future, and only because governments are going to ban new petrol and diesel cars- not because they are efficient or convenient for many to recharge (let alone quickly).

And if you want the range just use Rivian and Hummer as an example of a large vehicle (as Land Rovers tend to be) and more importantly the proposed sales price of over $100k.

Not exactly affordable to the masses, and we all know that JLR need to start selling to the masses and not the few that will then move to another manufacturer when the PCP runs out and they are fed up with costs, reliability and poor service.

Technology i know will still move forwards but i cant see it being that dramatic nor will the owners dreams of overland travel in an EV.

I posted a video recently showing the Rivian at the Rebelle Rally in the US. To charge the thing every night they had to take along an 18 wheeler with a generator and spare battery packs.

At the King of the Hammers, the only EV truck started last, had to drive at a moderate pace to preserve the battery pack and then had to wait for an age to change the battery at the first pit stop because charging was too slow.

It never finished the race.

Electrification is going to happen for JLR just to keep up with changes but at the same time they will alienate buyers that cant afford their products or many that cannot even park outside their own houses to charge the things. Hence hydrogen sounded more exiting at the time.

Guess many here will keep what they have and spend the extra cash saved for parts, servicing and no doubt the forever increases in VED.

15th Feb 2021 2:21pm

Zed

Member Since: 07 Oct 2017
Location: In the woods
Posts: 3044

More here: https://www.theguardian.com/business/2021/...ly-by-2025

Looks like some UK job losses and restructuring too. WARNING.
This post may contain sarcasm.

15th Feb 2021 2:42pm

Supacat

Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

markb110 wrote:
And if you want the range just use Rivian and Hummer as an example of a large vehicle (as Land Rovers tend to be) and more importantly the proposed sales price of over $100k.

"Starting at $67,500."
https://rivian.com/r1t

Isn't there then a $7,500 tax credit?

markb110 wrote:
I posted a video recently showing the Rivian at the Rebelle Rally in the US. To charge the thing every night they had to take along an 18 wheeler with a generator and spare battery packs.

Didn’t everybody else just bring a large fuel tanker?

Click image to enlarge

And hydrogen is still on the table...

15th Feb 2021 3:17pm

Supacat

Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

Zed wrote:
More here: https://www.theguardian.com/business/2021/...ly-by-2025

Looks like some UK job losses and restructuring too.

But talk of right sizing the business and "Bolloré said the company would target quality and profits over volume." is a positive step away from the previous management obsession with 1m vehicle sales.

15th Feb 2021 3:25pm

markb110

Member Since: 22 May 2010
Location: Guildford
Posts: 2527

Hi Supercat

I stand corrected on the Rivian pricing, thanks. Last time I heard much about it was when TFL mentioned it sometime last year.

It has grown on me and is getting better looking each time I see it.

I think that my key concern with the way EV is being pushed as the ‘future’ is that the the charging ability is just not here yet, and when will it be?

Just where I live these houses, less than twenty years old, were built with only one parking space and a garage. I use mine for the 90 and the 110 previously but on the whole most neighbours use it for storage / junk.

As the kids have grown up and now have cars it’s not unusual for most households here to have at least three cars, two of which end up somewhere along the roads and not necessarily next to their own house.

Even the sole neighbour with an EV has a skip on his drive and has to park fifty meters away from the charging point on his garage.

Looking at the two new housing estates that are being thrown up nearby the parking situation looks even worse.

I still think that the announcement is timed more to coincide with the the shares that they hope to sell at, I am guessing, at a higher price because Jo Public looking at JLR + electric will be suckered into paying more per share.

Whereas JLR needs to look after their customers today and sell that as a positive to boost the share price and not a picture of promises covered in different coloured sheets.

15th Feb 2021 5:56pm

Zed

Member Since: 07 Oct 2017
Location: In the woods
Posts: 3044

Supacat wrote:
Zed wrote:
More here: https://www.theguardian.com/business/2021/...ly-by-2025

Looks like some UK job losses and restructuring too.

But talk of right sizing the business and "Bolloré said the company would target quality and profits over volume." is a positive step away from the previous management obsession with 1m vehicle sales.

I agree it's the right decision but sadly I think the quest for better quality and profits will lead to more overseas manufacturing. WARNING.
This post may contain sarcasm.

15th Feb 2021 6:13pm

Supacat

Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

Not big on detail...

Boris Johnson (@BorisJohnson) Tweeted:

Great news Jaguar Land Rover is set to become an all-electric brand by 2025, a significant step towards becoming a net zero business by 2039. A brilliant example of British engineering leading the industry to a cleaner future, as we build back greener.

https://t.co/iDATPQ7zJv https://twitter.com/BorisJohnson/status/1361385254011961345?s=20

15th Feb 2021 11:17pm

Grenadier

Member Since: 23 Jul 2014
Location: The foot of Mont Blanc...
Posts: 5765

2011 Defender 110 Puma 2.4 DCPU Corris Grey

You’d think that Bolloré would want to just focus on getting the current models selling well, get QC improved and focus on the ‘here and now’ in creating a tighter ship, rather than looking to entirely restructure a company in just five years. If it’s not 1m sales it’s becoming the next Tesla. Don’t understand the brand, the message, the focus. Get the basics right first, surely? Wonder how much GMcG is influencing this direction? Electric would go well with swoopy looking designs and take the brand (LR) even further away from the utility/farm vehicle initially envisaged by Wilks.

And what does that do/say for models like the Defender that’s just been launched with a ICE under the hood and that was probably always designed as such. And the facelift Évoque, Disco and forthcoming FFRR. Are these models just going to be scrapped before the end of their natural cycle? If so, isn’t that both a huge waste of money and a huge investment? And can the design/engineering team cope with not only producing new models, but also a new technology across the entire family? Where do the ICE specialists go? Do they have enough in-house electric expertise.

And in Jag’s case, does it have the following to make the necessary sales to cover said investment? The ipace is a great seller, but that is one car across two fleets. Can they convert all their current owners, LR especially, to full electric across all models in just 5 years? I’m not sure they’re showing any kind of sales loyalty to say they will.

Other brands are taking it step by step, even the mighty Germans. Look at the Audi and Porsche approach. And I’d be far more confident of their ability to manage such a radical transformation, let alone a model-by-model evolution as every other company in the world is committing to.. So JLR? Monsieur Le Grenadier

I've not been everywhere, but it's on my list.....

2011 Puma 110DC - Corris Grey

16th Feb 2021 10:09am

jcw

Member Since: 11 Sep 2016
Location: Gloucestershire
Posts: 152

2007 Defender 90 Puma 2.4 HT Stornoway Grey

You’d perhaps interpret the announcement as marketing hyperbole, if it wasn’t for the hard deadline set by the government, question is how many manufacturers selling any kind of volume into the UK will realistically pivot their entire operations in time?

16th Feb 2021 1:22pm

Zed

Member Since: 07 Oct 2017
Location: In the woods
Posts: 3044

I actually think it is a good move. Jaguar is an absolute basketcase with no direction as a brand or model line-up and that is reflected in sales. Despite their woeful marketing and image they've actually done OK with the i pace, and as the market will be soon dominated by EV's they might as well set out their stall now. Every major car manufacturer has made plans to transition to battery power. The latest being GM who will stop making ICE powered vehicles by 2035. The only issue I can see is the lack of battery manufacturers in the UK. The Government needs to help companies set up in this country or our already dwindling industry will completely go down the pan. WARNING.
This post may contain sarcasm.

16th Feb 2021 1:54pm

Tim in Scotland

Member Since: 23 May 2007
Location: The Land that time forgot
Posts: 3753

Could this be a JLR spinoff? Announced this morning.
Electric car battery plant plan for Coventry Airport https://www.bbc.co.uk/news/uk-england-cove...e-56071246 Pangea Green D250 90 HSE with Air Suspension, Off-road Pack, Towing Pack, Black Contrast roof , rear recovery eyes, Front bash plate, Classic flaps all round, extended wheel arch kit and a few bits from PowerfulUK Expel Clear Gloss PPF to come
2020 D240 1st Edition in Pangea Green with Acorn interior. Now gone - old faithful, no mechanical issues whatsoever ever but the leaks and rattles all over the place won’t be missed!

16th Feb 2021 1:59pm

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