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party monkey



Member Since: 31 Dec 2010
Location: Oxon.
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England 2005 Defender 110 Td5 XS CSW Cairns Blue
Heads up for the tyre boys .... and the rest of us
Got sent this today at work for other reasons but thought would post here for interest as tyres are frequently discussed etc....

Sure the boys in the tyre trade are well aware already of what ATS are up to but just in case not Thumbs Up

Quote

ATS Euromaster: Motorists Urged to Prepare as Forecaster Predicts the Worst Winter on Record
* Reuters is not responsible for the content in this press release.

Mon Jun 13, 2011 6:40am EDT

ATS Euromaster: Motorists Urged to Prepare as Forecaster Predicts the Worst Winter on Record

ATS Euromaster is urging motorists to pre-order cold weather tyres after a meteorologist predicted this winter will “break all records” in terms of snowfall and freezing temperatures.

Specialist long-range forecaster James Madden, of Exacta Weather, correctly predicted the harsh conditions experienced over the last two years and gave his forecast to ATS Euromaster as it prepares to fit cold weather tyres in the UK for the second year running.

He warns: “The UK is to brace itself for well below average temperatures and widespread heavy snowfall throughout winter 2011/2012 which will result in the fourth bad winter in succession, and will prove to be the worst of them all.

“I fully expect records to be broken, with the Highlands of Scotland being once again particularly hard hit. It is vital to start preparing now.”

ATS Euromaster’s decision to introduce a system of pre-ordering cold weather tyres follows unprecedented demand last year, when many retailers sold out within days of the first snowfall.

From 20 June 2011, motorists can reserve Michelin, Pirelli, Avon or Riken cold weather tyres at their local ATS Euromaster. Customers will pay a 25% deposit, with the balance due when the tyres are fitted in September, October or November.

Chris Hufflett, Group Operations Director at ATS Euromaster, says: “With the forecast of another bad winter on the cards we’re confident our pre-ordering system will help car and van owners to guarantee supply and avoid the mad scramble to secure tyres when the wintry conditions return.”

ATS Euromaster warns that whilst it has ordered additional stocks, massive demand from mainland Europe – where fitment of cold weather tyres is a legal requirement in many countries – means UK supplies may still run short.

Cold weather tyres use a higher concentration of silica to prevent the rubber hardening when the temperature drops below 7°C, together with a specially designed tread pattern which ensures they provide better grip, handling and reduced braking distances in the cold – as well as on wet, snow and ice covered roads.

Prices start from £174 for a set of four Riken 145/70 R13 cold weather tyres, including fitting, and are available from 350 ATS Euromaster centres nationwide. To locate your nearest ATS Euromaster call 0800 601060 or visit www.atseuromaster.co.uk

James Madden’s forecast is based on major natural factors, including solar activity, and how they impact weather and climate on Earth. His forecasting techniques have attracted significant attention after correctly forecasting seasonal trends in the UK – and following the Met Office’s decision to scrap its own seasonal forecasts in March 2010, after being criticised for failing to predict extreme weather.

Madden’s forecasts are shared globally via Exacta Weather, a non-profit weather organisation that comprises a team of meteorologists from around the world.



ATS Euromaster
James Keeler or Lucy Harvey
020 8647 4467

Unquote Jon - 110 td5 [sold]. Currently Defenderless.
Post #81296 20th Jul 2011 9:32pm
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Martin
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Member Since: 02 Apr 2007
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Stop the press! Tyre supplier puts out press release to get people to buy tyres shocker!  1988 90 Td5 NAS soft top
2015 D90 XS SW
Post #81297 20th Jul 2011 9:34pm
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ken



Member Since: 18 Aug 2009
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Rolling with laughter However winter tyres in winter is no bad thing they arnt snow tyres they are winter tyres Thumbs Up
Post #81298 20th Jul 2011 9:36pm
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party monkey



Member Since: 31 Dec 2010
Location: Oxon.
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England 2005 Defender 110 Td5 XS CSW Cairns Blue
Martin wrote:
Stop the press! Tyre supplier puts out press release to get people to buy tyres shocker!


Yep I know..... I nearly didn't post it as I was thinking along similar lines. Ah well..... Jon - 110 td5 [sold]. Currently Defenderless.
Post #81303 20th Jul 2011 9:39pm
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AndrewS



Member Since: 10 Apr 2007
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No worries I'll just throw the chains in the back again Thumbs Up 130's have feeling's as well you know Smile
Post #81309 20th Jul 2011 10:08pm
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warren



Member Since: 14 Oct 2009
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Re: Heads up for the tyre boys .... and the rest of us
party monkey wrote:
... a meteorologist predicted this winter will “break all records” in terms of snowfall and freezing temperatures.

...


They said that last year didn't they? And the year before.... and the year before that...

I'm sure they predicted this summer would be an absolute scorcher too, thanks to global warming. Now it's global warmings fault it isn't a scorcher... Rolling Eyes
Post #81337 20th Jul 2011 11:40pm
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noworries4x4



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England 
What Summer ?? the 2 warm weeks in late April May ?? If everything is under control you are not going fast enough.

Every Day 16 MY Discovery 4 Commercial Workshop and Escort Vehicle
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Post #81343 21st Jul 2011 12:05am
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fekete



Member Since: 24 Dec 2008
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Bring on the snow Bow down Bow down NEVER TAKE LIFE SERIOUSLY. NOBODY GETS OUT ALIVE ANYWAY
Post #81344 21st Jul 2011 12:08am
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K9F



Member Since: 12 Nov 2009
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fekete wrote:
Bring on the snow Bow down Bow down


Not yet though eh? Laughing If you go through life with your head in the sand....all people will see is an ar5e!!

Treat every day as if it is your last....one day you will be right!!
Post #81364 21st Jul 2011 9:23am
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T1G UP



Member Since: 08 Dec 2009
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i'll battle through Rolling with laughter
Post #81447 21st Jul 2011 7:41pm
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