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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 10197

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Radical Australian sales strategy for INEOS Grenadier

Interesting article, floating more information on Ineos's thinking behind it's routes to market:

"INEOS has confirmed it is developing a pioneering new sales strategy for markets like Australia to ensure the all-new INEOS Grenadier can compete against well-established rivals like the Toyota LandCruiser 70 Series.

Instead of investing heavily in dealers and outlets, from 2022 Grenadiers could be sold in remote locations by agricultural machinery dealers, off-road specialists or 4x4 accessory makers.

According to Tennant, discussions are already underway with ARB, Pedders and Brisbane's Minecorp.

“We really want to work with these guys. They have a massive following and we love what they do already.”

As part of the novel arrangement, third-party automotive businesses could develop accessories like aluminium trays, ’roo bars or mining equipment for the Grenadier and, in return, they may be offered the chance to sell the Grenadier on a commission basis.

“I've challenged people to go out and try and break it,” says Tennant, who early in his career sold Land Rovers in remote parts of Africa.

Top of his list of challenges is subjecting the INEOS Grenadier to the tortuous 1850km Canning Stock Route.

https://www.carsales.com.au/editorial/deta...er-130844/

Post #911916 11th Jul 2021 2:24pm
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ChasingOurTrunks



Member Since: 19 Aug 2020
Location: Canada
Posts: 48

I heard a rumour about this a few months ago. It’s a great idea. I just finished a cross-country drive of Canada and once you get out of a heavily populated area, the number of tractor/agri-equipment dealers is staggering. This could be a great model to getting the car into the hands of users and having a service network. If it works in Aus, it will work in Canada for similar reasons (big country, lots of rural industry).

Post #912554 15th Jul 2021 6:45pm
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diesel_jim



Member Since: 13 Oct 2008
Location: hiding
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United Kingdom 2006 Defender 110 Td5 SW Epsom Green

It worked for Subaru

Post #912564 15th Jul 2021 7:22pm
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Bluest



Member Since: 23 Apr 2016
Location: Lancashire
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United Kingdom 2007 Defender 110 Puma 2.4 XS CSW Java Black

This could work well. I bet the Grenadier is actually no more complex than the very latest John Deere or Caterpillar. They have all rage emissions gear, ecus etc just like cars. It’s probably much simpler in many departments. I wouldn’t mind if they adopted the same model here in UK. My experience with BMW dealers is not exactly good so I hope we don’t need to go there. 2007 110 TDCi Station Wagon XS

Post #912566 15th Jul 2021 7:37pm
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cee-b



Member Since: 25 Jan 2018
Location: South West
Posts: 74

United Kingdom 

And, presumably, you don't get the stupidly expensive main dealer prices when anything needs doing to it Thumbs Up

Post #912573 15th Jul 2021 8:40pm
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