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Supacat

Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

2013 Defender 110 Puma 2.2 XS DCPU Keswick Green

Production Delays in Slovakia?

It's only a line in an article about another vehicle, the Grenadier, but I've not heard any mention from other sources:

"JLR, which launched its own replacement Defender last year, is meanwhile suffering production delays at its plant in Slovakia"
https://inews.co.uk/news/long-reads/4x4-pu...ess-549331

The new Defender production line started in January, with sales of 100k expected. So under ideal conditions, 6 months of production should equal 50k vehicles.

With less than normal/ideal conditions such as:

New lines, new model, new employees - so slow production ramp up
Quarantined vehicles with software issues (?)
Covid 19 shutdown

Just how many vehicles have been built? We know the retail sales, and the wholesale numbers behind them, but is that the total number actually made, and there have been issues at the plant or are JLR sitting on several acres of land with Defenders on them?

18th Jul 2020 7:40am

discomog

Member Since: 09 May 2015
Location: Notts/Lincs Border
Posts: 2494

2015 Defender 90 Puma 2.2 XS CSW Santorini Black

According to reports in the Financial Times the Nitra plant was shut down for a total of eight weeks. JLR also confirmed that deliveries to the US were delayed by 10 weeks. JLR also confirmed to the FT that they were disappointed about the delay of 6 months in releasing the new James Bond film as product placement in the new film was to spearhead their marketing campaign in the US and Canada.

Looks like JLR are going to have an uphill battle against Bronco, Wrangler and Grenadier. Defender 90XS SW
Mini Countryman Cooper S
Morgan Plus 8

18th Jul 2020 8:33am

Supacat

Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

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18th Jul 2020 9:02am

Rashers

Member Since: 21 Jun 2015
Location: Norfolk
Posts: 3335

2014 Defender 110 Puma 2.2 USW Corris Grey

discomog wrote:
According to reports in the Financial Times the Nitra plant was shut down for a total of eight weeks. JLR also confirmed that deliveries to the US were delayed by 10 weeks. JLR also confirmed to the FT that they were disappointed about the delay of 6 months in releasing the new James Bond film as product placement in the new film was to spearhead their marketing campaign in the US and Canada.

Looks like JLR are going to have an uphill battle against Bronco, Wrangler and Grenadier.

Yes, they mentioned the James Bond film on Radio 4 yesterday and it is costing the production company millions in the delays.

You can understand why JLR are frustrated by the delay as these films have always been big on product placement - especially with the cars.

One observation, is JLR pinning all their hopes on a product placement in a film?

The new look Ford Ka was used in Quantum of Solace (I think?) and I don't believe the new Ka was as popular as the original design, even with James Bond's female interest driving it in the movie.

Product placement works but you need to rely on the product being seen by the people who you are aiming to flog the product to? Is that the people who go to watch James Bond films, I wonder?

I am a child of the Roger Moore era, but him driving an Esprit out of the sea, would be wasted on my Father who was an avid JB fan, but would never have been in a position to buy an Esprit.

18th Jul 2020 9:58am

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