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Home > General & Technical (L663) > Are JLR worried about taking customers from the Discovery?
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
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United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Are JLR worried about taking customers from the Discovery?
JLR Chief Commercial Officer Felix Bräutigam said:

What does the new Land Rover Defender add for you?
We have been a two-legged stool for a couple of years. Land Rovers are supposed to be the most capable in their segment. The Range Rover family adds refinement and luxury. Discovery adds versatility. The missing leg on the stool was Defender, which is about ultimate 4x4 unstoppability. Now we can be much more specific.

The Defender also looks pretty versatile. Are you worried about taking customers from the Discovery?
The Discovery creates a whole stream of customers for whom the Defender is not the right car. The Defender might draw them in, but maybe they will think it’s perhaps not 100 percent for them, so they will have a second look at the Discovery.

Are you frustrated that the Discovery is not doing better?
A little bit. We think it deserves better. It’s a full eight-seater. It’s truly versatile. It doesn’t have to replace the Defender because we have given the Discovery its space back. It would have been very natural to launch the Defender and Discovery in parallel. That way it would have been very clear: This is the most capable family SUV [the Discovery] and this is the most rugged, unstoppable modern 4x4.

https://europe.autonews.com/automakers/how...game-china
Post #808614 3rd Jan 2020 5:40pm
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Inigo



Member Since: 13 Nov 2011
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Discovery is 8 seater? I thought only 7.
Post #808618 3rd Jan 2020 5:52pm
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Supacat



Member Since: 16 Oct 2012
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Good point...
Post #808623 3rd Jan 2020 7:12pm
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Rashers



Member Since: 21 Jun 2015
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It amazes me they admit to having a two legged stool. Isn't that an admission of a failing its customers?

Well Felix, me old chum, I'm disappointed by the number plate on the Discovery 5. Everyone talks about the number plate. Maybe there are lots of people who look at the Disco and say "That's a versatile car, that. Not sure if it has seven or eight seats as it's only me and the missus but there is no way that numberplate could sit in my driveway. It would send me insane" Laughing
Post #808634 3rd Jan 2020 8:54pm
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markb110



Member Since: 22 May 2010
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Inigo wrote:
Discovery is 8 seater? I thought only 7.


Maybe he was originally JLR's chief accountant Laughing
Post #808635 3rd Jan 2020 9:31pm
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Rashers



Member Since: 21 Jun 2015
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Rolling with laughter
Post #808643 3rd Jan 2020 10:10pm
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
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I think it's a JLR "Easter egg" ~ a hidden feature that nobody has found yet. Just keep pressing those buttons until you hit on the right sequence and all will be revealed. The back end is big enough to hide an extra seat in.
Post #808664 4th Jan 2020 7:02am
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Ecco



Member Since: 31 Oct 2015
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lol
Post #808665 4th Jan 2020 7:11am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018
United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Rashers wrote:
It amazes me they admit to having a two legged stool. Isn't that an admission of a failing its customers?


Just makes me think of that old joke, and revise it for the circumstances:

"How do you get 3 JLR designers on 1 bar stool?"
Post #808666 4th Jan 2020 7:37am
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BogMonster



Member Since: 05 Feb 2008
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That chap's name sounds like the baddie for the next Bond film Laughing ---
2006 Defender 110 SW 300Tdi • 2011 Ford Ranger XLT crewcab • 2015 Defender 110 Station Wagon Utility TDCi
Post #808702 4th Jan 2020 2:40pm
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