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tomcovuni

Member Since: 08 Nov 2012
Location: Coventry
Posts: 2

Research into emotional attachment to your car or products.

Hi all,

My name is Tom, I am currently in my final year studying Automotive Design at Coventry University and I conducting research into emotional attachment into cars to implement into a design for my final project.

Here are two the surveys (they only take a minute):

(For people who own cars)
http://www.surveymonkey.com/s/ZNP7G58

(For people who don't - product focused)
http://www.surveymonkey.com/s/HCL9PWW

Just answer as many questions as you can/want to. And if you really want, do both surveys! All the data collected will be anonymous.

Im sure I will get some very rich data from you guys and am looking forward to seeing some finished surveys. If there is anything you want to ask me about the survey or my project please do not hesitate, I am very keen to talk about why you love your cars!

Many thanks,

Tom

(broadbet@uni.coventry.ac.uk)

Last edited by tomcovuni on 17th Nov 2012 4:06pm. Edited 1 time in total

16th Nov 2012 2:14am

Lishlandy

Member Since: 26 Oct 2011
Location: High Wycombe
Posts: 941

2012 Defender 110 Puma 2.2 X-Tech LE Orkney Grey

Done both. Only a 3 years ago I had to try and get people to do one on formula 1 for my Dissertation. Not as easy as I thought.

Last question on the second survey, option 'stainless steal' ???

Remember to proof read buddy, adds credibility to the undertaking.

Seriously, good luck with the course. ===================================
Steve
90 xs sw in Stonoway Grey - Sold
110 USW X-TECH

16th Nov 2012 8:19am

NoDo$h

Member Since: 18 Aug 2007
Location: Buried in deer guts in Dorset
Posts: 972

Done, but remember that your results are going to be skewed if you predominantly sample from motoring forums, particularly those linked to brands with a strong emotional following. Given the last couple of questions, I'd go as far as to suggest you have picked an audience that is likely to give you the answers you need to validate your position/ideas.

Not necessarily a bad thing per se but be prepared for some questioning on your sampling methods.

54 Freelander modded for mud
2008 D3 SE
2010 90 XS SW
1978 88 Series 3 undergoing surgery with a new owner
2007 90 County Truck Cab - gone
2006 D3 SE - gone
2004 Freelander Sport - gay
1999 Disco V8 ES rotted to bits

16th Nov 2012 9:03am

farmer giles

Member Since: 09 Feb 2011
Location: worcestershire
Posts: 1299

2011 Defender 110 Puma 2.4 SW Cairns Blue

hi tom,
i have tried to fill in survey 2 and question 3 asks me for my favourite product. Unfortunately the "other" heading doesn,t have a tick box and therefore defaults to survey incomplete, so i got peeved and ticked the furniture box

16th Nov 2012 10:46am

tomcovuni

Member Since: 08 Nov 2012
Location: Coventry
Posts: 2

Cheers guys,

Thanks for spotting those things, amendments have been made!!

I am waiting on permission from other forums to post there too so hopefully this will balance up the results when I compare surveys.

All the responses have been really great, thanks to everyone who has done it so far! Any other comments/criticisms are welcome, the less tutors can pick at the better

16th Nov 2012 12:44pm

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