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LRmud



Member Since: 22 Oct 2014
Location: IV12 Highland
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Scotland 1989 Defender 90 300 Tdi HT Baltic Blue
Next generation Land Rover Defender.... give it a name?

OK, so there's lots of talk about "the next Defender".
Seems unlikely that JLR would actually call it a Defender or even Defender #2.
DC100 doesn't seem very "catchy", does it?

Historically, they always come out with something whether its Range Rover, Discovery, Evoque, etc... so why don't the members on here suggest a name for it?

If the name sticks, maybe JLR would use it!

Post your suggestion....................... --------------------------------------------------------------------------------------------------
1989 Defender 90
Toyota Aygo & Honda FR-V

Post #505755 18th Feb 2016 9:50am
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blackwolf



Member Since: 03 Nov 2009
Location: South West England
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United Kingdom 2007 Defender 110 Puma 2.4 DCPU Stornoway Grey

"Pretender"

Post #505758 18th Feb 2016 9:57am
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o4dn



Member Since: 08 Jan 2010
Location: South West
Posts: 400

France 2009 Defender 90 Puma 2.4 SW Alaska White

"Deceiver" Rolling with laughter 2009 2.4 Puma Defender 90 SW
2003 TD5 Discovery II

Post #505764 18th Feb 2016 10:09am
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stanley



Member Since: 18 Sep 2009
Location: Dorset /hampshire
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United Kingdom 2011 Defender 110 Puma 2.4 USW Orkney Grey

Phoenix !

Post #505782 18th Feb 2016 11:45am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
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United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Re: Next generation Land Rover Defender.... give it a name?

LRmud wrote:
Seems unlikely that JLR would actually call it a Defender or even Defender #2.


What makes you say this?

Up to now, everything JLR has being doing is centred around their stated strategy of 3 - Luxury, Leisure & Utility (now Dual Purpose). For each has it's own brand - Range Rover, Discovery and Defender. Each brand then has it's own family of vehicles or variants.

Whatever comes, I think it will say Defender on the bonnet, even if like the Evoque, it says something different on the tailgate.


Last edited by Supacat on 18th Feb 2016 2:25pm. Edited 1 time in total

Post #505784 18th Feb 2016 11:52am
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X4SKP



Member Since: 29 Nov 2013
Location: Berkshire
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United Kingdom 2010 Defender 90 Puma 2.4 SW Stornoway Grey

I think Supacat is right

If Land Rover come up with a new name it will underline the fact they have given up on the DEFENDER ethos.

As a class of vehicle, with genuine attributes others in the range don't offer, are Land Rover really going to give
up on the 'brand capitol' of the DEFENDER name, I can't see it.

Re-design it, improve it, build it better, retain it's adaptability, make it fit for the future, and call it DEFENDER.

If the replacement is 'look don't touch', if it's too expensive to be 'every-man', if it's 'too niche', even too much 'fashion over function' don't put a DEFENDER badge on it, just leave DEFENDER to represent 1990 - 2016 SKIP.

Post #505805 18th Feb 2016 1:31pm
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gilarion



Member Since: 05 Dec 2013
Location: Wales and Manchester
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Wales 2007 Defender 90 Other CSW Willow Green

Not sure it matters in the end game. We may become all nostalgic at the name 'Defender', but most persons out there on the street have not a clue about the name, I often say in conversation to none Land Rover owners that I drive a 'Defender' and I can tell by their expression they have not a clue what I am talking about. Ask the man in the street what the vehicle is called and he will probably say a 'Jeep', or just a 'Land Rover', I have lost count how many persons have called my 'Defender' that.

So whenever replacement JLR replaces the 'Defender' with it will not matter to the car buying public what it is called, as most especially new buyers to the mark who will not be buying a name, but will buy on performance, price and its ability. JLR will spend a fortune promoting it and in the end it will be the car that’s the star not the name.

And it does not take a genius to realise that if the new vehicle is going to be so radically different than the old, then to call it the same would only confuse, that is why Land Rover dropped the series tag with the advent of the new vehicle in 1984 and instead called it a '90', '110' and then Defender. For those who like Welsh Mountains and narrow boats have a look at my videos and photos at..

http://www.youtube.com/user/conwy1

Post #505812 18th Feb 2016 2:00pm
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
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United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green

gilarion wrote:
as most especially new buyers to the mark who will not be buying a name, but will buy on performance, price and its ability. JLR will spend a fortune promoting it and in the end it will be the car that’s the star not the name.


I doubt that JLR marketing will agree - it spends most of it's money on advertising a brand, or series of brands that, in their own words:

"is synonymous with adventure; embodying a “go anywhere” spirit and a “can do” attitude, empowering people to achieve their goals and ambitions."

Today it seems it is all about creating a lifestyle around the product that people aspire to.

Again, their words not mine:

"Together, our brands and products must deliver experiences that customers love, for life. In doing so, Jaguar Land Rover will become one of the world’s most valuable lifestyle companies."

I wonder how many Evoques were purchased on performance, price or ability; or indeed how successful it would have been if it did not have the Range Rover badge on the front.

Post #505822 18th Feb 2016 2:27pm
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gilarion



Member Since: 05 Dec 2013
Location: Wales and Manchester
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Wales 2007 Defender 90 Other CSW Willow Green

Irrespective of any continuation of the name 'Defender' being retained. It was not so long ago that we all thought the new model would be named the ‘Landy’ Whistle due to JLR taking legal ownership of the word and threatening legal action against any individuals who had a company or business with the word ‘Landy’ in is title, such as Landy Glass and who did not change it or omit the word ‘Landy’. For those who like Welsh Mountains and narrow boats have a look at my videos and photos at..

http://www.youtube.com/user/conwy1


Last edited by gilarion on 18th Feb 2016 2:42pm. Edited 2 times in total

Post #505828 18th Feb 2016 2:40pm
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Buz



Member Since: 24 Jan 2014
Location: Forest of Dean
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United Kingdom 1987 Defender 90 200 Tdi HT Barolo Black

Dave

Post #505829 18th Feb 2016 2:41pm
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gilarion



Member Since: 05 Dec 2013
Location: Wales and Manchester
Posts: 3733

Wales 2007 Defender 90 Other CSW Willow Green

Supacat wrote:


I wonder how many Evoques were purchased on performance, price or ability; or indeed how successful it would have been if it did not have the Range Rover badge on the front.


I take and agree with your point, on the other hand it is arguable on the world market stage which mark shares the most popularity and recognition ‘Defender’ or ‘Range Rover’. Of course we will never know but would the Evoque have been as popular sales wise if badged with the former. For those who like Welsh Mountains and narrow boats have a look at my videos and photos at..

http://www.youtube.com/user/conwy1

Post #505834 18th Feb 2016 2:51pm
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apt100



Member Since: 05 Mar 2015
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United Kingdom 2016 Defender 90 Puma 2.2 XS CSW Aintree Green

I posted this on a different thread last night:

Quote:
It's going to be called the Series V... you heard it here first Laughing


in a Windows style we had Series I, II, III, skipped IV to have Defender and it's predecessors. Next one will be either Series V or Land Rover XP Thumbs Up

Post #505920 18th Feb 2016 7:21pm
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dolomite



Member Since: 05 Apr 2014
Location: pitesti
Posts: 37

Call it Trovanter, Land Rover Trovanter !

Trovant

Trovant is a fast growing rock, sandstone with calcareous cement, it grows 2 inch in 1200 years. It is a big rock like the ones this future Defender will have to conquer !

Post #505958 18th Feb 2016 8:31pm
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Pickles



Member Since: 26 May 2013
Location: Melbourne
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Australia 2013 Defender 90 Puma 2.2 CSW Keswick Green

"Patriot', is the first name I've thought of, there'll probably be many more!!
Pickles.

Post #505964 18th Feb 2016 8:39pm
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uncas



Member Since: 22 Nov 2012
Location: Wentworth near Rotherham
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United Kingdom 

Pickles, Patriot sounds a wee bit Jeepish don't you think?

Uncas

Post #505966 18th Feb 2016 8:47pm
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