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Home > Defender Celebration Series & Classic Works > LR have produced 25% more Autobiography models for the UK
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SDV8



Member Since: 09 Jan 2015
Location: UK
Posts: 103

2006 Defender 90 Td5 XS CSW Zambezi Silver
LR have produced 25% more Autobiography models for the UK
Surprised to find that LR have produced 100 for the UK which is 25% more than the declared 80.

This is false advertising and significantly less 'limited'.

LR have changed their official press releases and everything but all the car magazines still say 80.

Anybody else seriously annoyed? 2016 Defender Adventure 110
2015 Defender Autobiography 90
2016 Defender V8 Classic Works 90
2020 Defender 110 P400 X
Post #472509 14th Nov 2015 7:38pm
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jpj nutt



Member Since: 03 Nov 2015
Location: bristol
Posts: 58

United Kingdom 2015 Defender 90 Puma 2.2 Heritage Edition SW Grasmere Green
Trade description they would not have a 4wheel tyre/leg to stand on MY LORD
Post #472512 14th Nov 2015 7:48pm
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SDV8



Member Since: 09 Jan 2015
Location: UK
Posts: 103

2006 Defender 90 Td5 XS CSW Zambezi Silver
It's really poor.

They've changed their official description on their press release to 100 but I've found an area on LR UK website which mentions the exclusivity of only having 80 units.

I plan to ask for compensation. Would be helpful if other Autobiography owners join suit! 2016 Defender Adventure 110
2015 Defender Autobiography 90
2016 Defender V8 Classic Works 90
2020 Defender 110 P400 X
Post #472515 14th Nov 2015 7:59pm
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Dans



Member Since: 16 Feb 2015
Location: Norwich
Posts: 49

United Kingdom 
Looking at it a slightly more positive way, they could have made 100 and still told u it was only 80, and you'd have probably be none the wiser!!
Post #472595 15th Nov 2015 12:58am
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m33ufo



Member Since: 19 Jan 2008
Location: Cardiff
Posts: 1150

Wales 
Would you not have bought one if you'd have known there were going to be 100 in the UK?

I can't honestly see what tangible difference it makes? Although I agree that JLR should stick to a number if that's what they advertise.
Post #472597 15th Nov 2015 1:31am
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SDV8



Member Since: 09 Jan 2015
Location: UK
Posts: 103

2006 Defender 90 Td5 XS CSW Zambezi Silver
Possibly not. All of their advertising is around how it's only 80 and how it's super exclusive for being 80 blah blah.

It is against all advertising laws to make false representations and there is specific guidance around limited editions and LR are in breach of these laws.

To me, this devalues the product and LR need to be compensating AB owners as such.

25% more vehicles is a lot. 2016 Defender Adventure 110
2015 Defender Autobiography 90
2016 Defender V8 Classic Works 90
2020 Defender 110 P400 X
Post #472600 15th Nov 2015 1:54am
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ericvv



Member Since: 02 Jun 2011
Location: Near the Jet d'Eau
Posts: 5816

Switzerland 2009 Defender 110 Puma 2.4 SVX Station Wagon Santorini Black
Post #472605 15th Nov 2015 7:02am
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Didster



Member Since: 05 May 2015
Location: South East
Posts: 62

United Kingdom 2001 Defender 110 Td5 CSW Oslo Blue
When I complained to my dealer I got this...

The Defender Autobiography edition is a limited edition model, but Land Rover reserved the right to make changes to a model Supply.

There is no illegality in what LR have done with the Defender Autobiography , as this would have been considered previously if this was the case.
 Various...
Post #472992 16th Nov 2015 11:09am
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SDV8



Member Since: 09 Jan 2015
Location: UK
Posts: 103

2006 Defender 90 Td5 XS CSW Zambezi Silver
That is not true. It is illegal to mislead, particularly as they make explicit links to the collectability of Autobiography in their product brief to dealers. They also continue to have their press release on their website stating 80. They have updated the brochure to say 100.

PM me if you would like to discuss more - I plan to take further and it would help if a few of us do. 2016 Defender Adventure 110
2015 Defender Autobiography 90
2016 Defender V8 Classic Works 90
2020 Defender 110 P400 X
Post #473002 16th Nov 2015 11:51am
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Browny90



Member Since: 20 Jul 2015
Location: Derbyshire
Posts: 183

United Kingdom 2004 Defender 90 200 Tdi SW Stornoway Grey
I think you'll probably find that to use the term "exclusive" and "limited edition" there is probably some silly rule that says to be deemed limited edition there can be no more than 100 produced..

So from their point of view they are no breaking laws on exclusivity etc, and who cares if they annoy you, you wont be buying another new defender anyway....

This is just a theory.. My 1986 90 is currently on a full rebuild, with new chassis, Paint etc.. Very much a hybrid, TD5 Chassis, tub & bulkhead with a 200TDI and LT77 GB Painted in Stornoway Grey Smile 2 years off the road, but getting close to completion now
Post #473004 16th Nov 2015 11:58am
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TJ101



Member Since: 30 May 2007
Location: Taunton Somerset
Posts: 3747

Isle Of Man 2015 Defender 110 Puma 2.2 XS CSW Montalcino Red
Not the first manufacturer to do a few more of a "limited" production run, and most certainly won't be the last

Wait till they start discounting the list price to move the remaining unsold ones California F1, 75th 110 "Kermit", 50th Ann V8, 90 V8 Hybrid, 55 Series 1

Main Brian James Trailer Dealer for South West UK
Post #473005 16th Nov 2015 11:58am
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SDV8



Member Since: 09 Jan 2015
Location: UK
Posts: 103

2006 Defender 90 Td5 XS CSW Zambezi Silver
Yes but we live in a world where we have very strict laws on what people can and can't advertise. And they are continuing to advertise only 80 on some channels! 2016 Defender Adventure 110
2015 Defender Autobiography 90
2016 Defender V8 Classic Works 90
2020 Defender 110 P400 X
Post #473011 16th Nov 2015 12:13pm
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Was in Guy Salmon in Wakefield today and there was one in the showroom, the sign next to it said they were only making 60:


Click image to enlarge


Click image to enlarge


There seems to be the normal level of confusion... Rolling Eyes
Post #473137 16th Nov 2015 6:47pm
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ken



Member Since: 18 Aug 2009
Location: Banging Birds with my bitches !!
Posts: 4328

United Kingdom 
I really don't care I brought one and quite simply thinks its fab Thumbs Up

I don't care that people don't understand why the extra 30k (If only they knew how much was invested in the Bowler Whistle )
Post #473155 16th Nov 2015 7:11pm
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Didster



Member Since: 05 May 2015
Location: South East
Posts: 62

United Kingdom 2001 Defender 110 Td5 CSW Oslo Blue
Can't think who would invest in an AB and then bowler it afterwards..... Whistle Various...
Post #473298 16th Nov 2015 10:55pm
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