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Wild Card 90



Member Since: 03 Dec 2014
Location: Gerlingen
Posts: 845

England 2012 Defender 90 Puma 2.2 SW Indus Silver

It would appear JLR are having deaper thoughts about how to replace a 68 year old icon.
The new Defender has been pushed back another year. The DC100 was designed at the end of 2010, and shown at Frankfurt in 2011. According to this article, the production vehicle wonīt be out until 2019. 71 years after the first Land Rover went into production...........
This cannot be part of the strategy, leaving the market open for three years. Bringing out a production vehicle some eight years after showing the concept to the public, isnīt common practice either.

It just doesnīt make sense. Rolling Eyes Rolling Eyes

Long live, the Defender. Thumbs Up Thumbs Up Thumbs Up

http://www.worldcarfans.com/1160216104023/...until-2019 1998 Tdi 90 SW,
2008 Td4 90 SW,
2012 2.2 90 SW,
2" raised Trailmaster/Terrafirma
Heavy Track Raids, 255 MTīs,
Recaro CSīs, anorak, wellingtons

Post #505170 16th Feb 2016 3:35pm
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CDN38



Member Since: 14 Nov 2014
Location: North Vancouver
Posts: 549

Canada 2000 Defender 110 Td5 SW Bonatti Grey

I think they had to go "back to the drawing board" once they saw how the DC 100 was so poorly received by their intended market. (specifically over the last year as it has drawn more attention, and not of the positive type) Add to that how the last 12-24 months have shown just how much love there is for the Defender, people have been more vocal on what they think the new vehicle should be.

I know that since the announcement of the end of production, that looming date has always seemed far off in the future, but it quickly became reality. I can't help but think JLR has realized just how much of an icon the Defender is, and if they miss the mark just a little, that could be a fail of EPIC proportions. (DC100) They have a very strong brand right now, this next vehicle could launch them in into the stratosphere, or, as mentioned, be an epic fail. it's a Landrover thing...

my renovation thread:
http://www.defender2.net/forum/topic40792.html

Post #505221 16th Feb 2016 6:06pm
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Chrismcc



Member Since: 22 May 2013
Location: Bergen
Posts: 28

Norway 

I feel they also have to seriously get past the reliability issues whether these are real or perceived issues. How many customers have LR lost over the years to the likes of Toyota with their Land Cruiser and Hilux and probably more recently other brands have started delivering reliable go anywhere vehicles too. Meanwhile LR has been possibly stuck in a rut with the Defender clinging on to the heritage of the brand while others have developing arguably better / newer platforms with better reliability. While lots of us love the 'classic' defender shape etc lets be honest a ground up revamp has probably been needed for a long while in order to fight back against other brands.
But also I don't really understand how vehicles can actually be produced today with such poor reliability, is that even possible with the engineering knowledge today? For example if a rubber hose is identified as splitting etc. why is the entire production line not changed to high quality silicone ones?
I'm happy to be corrected on this but I remember reading somewhere a while back that LR particularly the Defender used to dominate the vehicle of choice for overland travel to the likes of Africa but this has now been well overtaken by Toyota as the preferred platform. Like I say I'm happy to be corrected on that but this is surely a crown LR must want to fight back at.

I think your right about the 'back to the drawing board' gap in the production market here.
It seems company suicide to have a possibly 2-3 year gap in production, if they knew the outgoing Defender was to be discontinuing then something (the DC100) had to be drawn up as the immediate replacement. but I suspect its launch was so badly welcomed that it has created this gap in production as its had to be completely re thought.

Post #505729 18th Feb 2016 9:33am
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mrandmrsh



Member Since: 31 May 2010
Location: Huddersfield
Posts: 676

United Kingdom 2015 Defender 110 Puma 2.2 USW Santorini Black

I suspect the gap is to allow time for The Defender to die gracefully. By the time the new one comes out our cars will look even more like relics and the new Defender range will more naturally fit into the wider Land Rover family.

That and the fact Ratan Tata keeps saying "No Gerry, that is just another Range Rover drawing with slightly different lights".

Their best bet would be to get someone else in to design it and then let GM take the credit right at the end by changing the lights and bumpers. It worked on the Freelander 1 and MGF. 2015 110 USW XS in Santorini with premium contrast leather seats in tan/black, black headlining and with Dual Finish alloys

2012 '62' 2.2 X-Tech 110 USW now gone ...
1984 90 soft top with full roll cage, 200 tdi engine etc now sold
2012 USW XS 2.2 "FUU" now gone....

Post #505752 18th Feb 2016 10:32am
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Wild Card 90



Member Since: 03 Dec 2014
Location: Gerlingen
Posts: 845

England 2012 Defender 90 Puma 2.2 SW Indus Silver

Very valid points made there. Reliability and durability, the very essence of what a Defender class of vehicle is about, have got to be top priorities. It isnīt a case of defending the crown, it is about winning it back.

Additionally, JLR have manouvred themselves into a corner on this, by not having the answer ready, when the time came.

The longer they wait, the better the answer will have to be, when it comes.

It is all good stuff for the current Defender. However flawed it is, it is still one of the strongest characters driving around on the roads today. 1998 Tdi 90 SW,
2008 Td4 90 SW,
2012 2.2 90 SW,
2" raised Trailmaster/Terrafirma
Heavy Track Raids, 255 MTīs,
Recaro CSīs, anorak, wellingtons

Post #505754 18th Feb 2016 10:49am
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Cupboard



Member Since: 21 Mar 2014
Location: Suffolk
Posts: 2564

United Kingdom 2011 Defender 110 Puma 2.4 HT Corris Grey

22900013A wrote:
Cupboard wrote:
The farm I work on has had a Land Rover since 1948. We've had Series 1, 2, 2A, 1ton, 3, 110 and Defender; and multiple varieties of each. Each bought because it was the best vehicle for the job at the time.

We currently have a 2005 110.

I would be disappointed if there wasn't a Land Rover product for us when it comes up for replacement in 5-10 years time.


You had a 1-Ton? Do you mean a 101 or an actual 1-ton? Sorry to go OT, just curious.


We had an actual 1-ton. I only found that out last month after going though a load of old Land Rover brochures with my boss. Apparently the suspension was a bit hard.

Post #505772 18th Feb 2016 12:04pm
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22900013A



Member Since: 23 Dec 2010
Location: Oxfordshire
Posts: 2296

United Kingdom 2011 Defender 110 Puma 2.4 USW Keswick Green

Do you know anything more about it? I don't suppose you had a photo? Would be nice if I could add it to www.onetonlandrover.co.uk 2011 110 USW
1973 Series III 1-Ton Cherrypicker
1973 Series III 1-Ton
1969 IIA 1-Ton
1966 IIA 88"

Post #506200 19th Feb 2016 6:47pm
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Cupboard



Member Since: 21 Mar 2014
Location: Suffolk
Posts: 2564

United Kingdom 2011 Defender 110 Puma 2.4 HT Corris Grey

Oh is that your website? I've spent quite a lot of time reading it and looking at the pictures.
I was lusting after that one at the LRO show, I think it was my favourite of all the ones on the displays.

I'll have a chat to my boss tomorrow if I remember, he has loads of pictures though I haven't seen many of Land Rovers.

Post #506841 21st Feb 2016 10:45pm
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22900013A



Member Since: 23 Dec 2010
Location: Oxfordshire
Posts: 2296

United Kingdom 2011 Defender 110 Puma 2.4 USW Keswick Green

Yes it is my site. Was that the Peterborough show? I had four there, mine is on the right.

 2011 110 USW
1973 Series III 1-Ton Cherrypicker
1973 Series III 1-Ton
1969 IIA 1-Ton
1966 IIA 88"

Post #507052 22nd Feb 2016 7:19pm
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Petronius4



Member Since: 07 Oct 2015
Location: Bucks
Posts: 73

United Kingdom 2015 Defender 90 Puma 2.2 SW Keswick Green

mrandmrsh wrote:
I suspect the gap is to allow time for The Defender to die gracefully. By the time the new one comes out our cars will look even more like relics and the new Defender range will more naturally fit into the wider Land Rover family.


I agree, however I also think that they want the separation distance between 'old' and 'new' because I suspect 'new' will be aimed at a completely different market. I just don't think JLR are interested in the the hard core utility/farming/military markets any more. My bet would be we'll see a 'lifestyle' vehicle aimed at the 20-30 somethings as a leisure vehicle - Suzuki Santana meets LS200 Animal, a sort of 'original Freelander' replacement if you like... -------------------------------
👲🏻 1986 ex-Military 90 NAD 2.5 Soft Top.
🇬🇧 2015 Defender 90 - Ripon Landrover Heritage 006

Post #507057 22nd Feb 2016 7:33pm
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keith



Member Since: 15 Aug 2012
Location: Ayrshire
Posts: 1509

Scotland 

one for the farmers .


Click image to enlarge

Post #507837 24th Feb 2016 11:10pm
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Cupboard



Member Since: 21 Mar 2014
Location: Suffolk
Posts: 2564

United Kingdom 2011 Defender 110 Puma 2.4 HT Corris Grey

22900013A wrote:
Yes it is my site. Was that the Peterborough show? I had four there, mine is on the right.



Thumbs Up Yes, that's the one. On 9.00R16 Michelin XS which I rather liked the look of too. That size tyre are very hard to come by. It was the only Land Rover at the show I liked enough to get a proper picture of.

Post #507889 25th Feb 2016 8:31am
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22900013A



Member Since: 23 Dec 2010
Location: Oxfordshire
Posts: 2296

United Kingdom 2011 Defender 110 Puma 2.4 USW Keswick Green

May I see the photo you took of it? I didn't get very many that weekend. 2011 110 USW
1973 Series III 1-Ton Cherrypicker
1973 Series III 1-Ton
1969 IIA 1-Ton
1966 IIA 88"

Post #508096 25th Feb 2016 4:49pm
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X4SKP



Member Since: 29 Nov 2013
Location: Berkshire
Posts: 1259

United Kingdom 2010 Defender 90 Puma 2.4 SW Stornoway Grey

keith wrote:
one for the farmers .


Click image to enlarge



Click image to enlarge


https://www.carwow.co.uk/news/Land-Rover-D...-date-1819

Say it ani't so... Shocked SKIP.

Post #510421 3rd Mar 2016 5:25pm
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gilarion



Member Since: 05 Dec 2013
Location: Wales and Manchester
Posts: 3474

Wales 2007 Defender 90 Other CSW Willow Green

^^^^^^

Very nice! And designed to appeal to those types who think Beckham is a style idol Whistle

But it is not a Defender and never will be For those who like Welsh Mountains and narrow boats have a look at my videos

http://www.youtube.com/user/conwy1

Post #510429 3rd Mar 2016 5:45pm
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