 | Home > General & Technical (L663) > The American don't like the DC100 |
 
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but Land Rover refused to listen to us???? 
| ZeDefender Member Since: 15 Sep 2011 Location: Munich Posts: 4731   
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News? Linky please
 Tell someone you love them today because life is short.
But shout it at them in German because life is also terrifying and confusing... |
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21st Feb 2013 5:45pm |
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| custom90 Member Since: 21 Jan 2010 Location: South West, England. Posts: 19551 
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Because the Yanks won't put up with it and live with it. Where as we over here complain and shout but in the end accept it eventually. Diesel$ Live$ Matter. β½οΈπ’οΈπ¨βπ§π§°βοΈ RED, WHITE & BOOST! π¬π§
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21st Feb 2013 6:01pm |
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| willy eckerslike Member Since: 15 Jun 2009 Location: North yorks Posts: 1789 
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Put up with what
 an idea, a thought, a name, there is no such thing as a DC100 only a concept.
Concept (Engineering / Automotive Engineering) (modifier) (of a product, esp a car) created as an exercise to demonstrate the technical skills and imagination of the designers, and not intended for mass production or sale Original Member Pie n Pea Club. 110 HCPU Tipper |
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21st Feb 2013 6:12pm |
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| LR90XS2011 Member Since: 05 Apr 2011 Location: bickenhill Posts: 3612 
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i like it but not as a defender replacement as an intro to the brand at about £20k Id have one for everyday use DEFENDER 90 TDCI XS,
I hope everyone is well and your land rovers make you happy |
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21st Feb 2013 6:14pm |
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| ZeDefender Member Since: 15 Sep 2011 Location: Munich Posts: 4731
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Please does someone have a link to this piece of (concrete) information that the Americans are saying "no" to the DC100. I think I missed something (more than usual)... Tell someone you love them today because life is short.
But shout it at them in German because life is also terrifying and confusing... |
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21st Feb 2013 6:27pm |
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| custom90 Member Since: 21 Jan 2010 Location: South West, England. Posts: 19551
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I mean yet. It's put forward as a possible idea & new design. If there isn't much opposition it could quickly become a reality in the future when the time comes. Personally IMHO the idea isn't a bad thing but the actual design I can't stand. It loses it squared off "simple" lines and design and looks more like an alternative to the SWB new Jap Mitsubishi Shogun. All rounded and shapely. Like the Evoque only the Evoque isn't mean't to be a workhorse / off roader so it fits in well but the DC100 doesn't. Diesel$ Live$ Matter. β½οΈπ’οΈπ¨βπ§π§°βοΈ RED, WHITE & BOOST! π¬π§ |
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21st Feb 2013 6:38pm |
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| ericvv Member Since: 02 Jun 2011 Location: Near the Jet d'Eau Posts: 5816  
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Not sure if this is something recent. This very story was already published in either LRO or LRM or both several months ago, so if there is a new article sounds like a rehash.... You never actually own a Defender. You merely look after it for the next generation. http://youtu.be/yVRlSsJwD0o https://youtu.be/vmPr3oTHndg https://www.youtube.com/watch?v=_GtzTT9Pdl0 https://www.youtube.com/watch?v=ABqKPz28e6A https://www.youtube.com/watch?v=rLZ49Jce_n0 https://www.youtube.com/watch?v=XvAsz_ilQYU https://www.youtube.com/watch?v=K8tMHiX9lSw https://m.youtube.com/watch?v=dxwjPuHIV7I https://vimeo.com/201482507 https://www.youtube.com/watch?v=ZSixqL0iyHw |
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21st Feb 2013 6:44pm |
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| ZeDefender Member Since: 15 Sep 2011 Location: Munich Posts: 4731
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 Tell someone you love them today because life is short.
But shout it at them in German because life is also terrifying and confusing... |
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21st Feb 2013 8:35pm |
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| Eduardo Member Since: 28 Aug 2008 Location: RegiΓ³n Metropolitana Posts: 2109  
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Hi there,
Appears in the LRO magazine news under the tittle "America Killed the DC-100" said somewhere "The DC100's failure to excite the off-road market, where Jeep dominates, killed it" I dont remember exactly when but should be the Nov/Dec 2012 edition... Cheers Edited: Was in the January edition... I dont have the article with me, but not sound good to the DC100 future as it is. Eduardo MY 2007 110 SW PUMA 2.4: Big Fog of 64' MY 1994 Jayco 1207 Folding camper: "El Tremendo"  Click image to enlarge Last edited by Eduardo on 22nd Feb 2013 12:23pm. Edited 1 time in total |
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21st Feb 2013 9:35pm |
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| Odin Member Since: 29 Apr 2011 Location: Aberdeenshire Posts: 237  
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At a guess it's got something to do with a desire to re-enter the utility market in the USA esp given the recent high impact and cash flow due to the D4 and RRS? Sounds like a prudent business decision, or should they focus on UK sales instead and keep pushing a niche outdated product with very limited market? Are you in business? |
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21st Feb 2013 9:42pm |
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| ZeDefender Member Since: 15 Sep 2011 Location: Munich Posts: 4731
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I agree - works for Marmite Tell someone you love them today because life is short.
But shout it at them in German because life is also terrifying and confusing... |
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21st Feb 2013 10:35pm |
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| Odin Member Since: 29 Apr 2011 Location: Aberdeenshire Posts: 237
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That's a good analogy to a £30,000 utility vehicle.
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22nd Feb 2013 7:50pm |
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| ZeDefender Member Since: 15 Sep 2011 Location: Munich Posts: 4731
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I never claimed it was a good analogy
... although I love it and my son hates it (Marmite and the 110)  Tell someone you love them today because life is short.
But shout it at them in German because life is also terrifying and confusing... |
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22nd Feb 2013 9:49pm |
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| Setok Member Since: 16 Jan 2009 Location: Helsinki Posts: 415 
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Maybe someone can explain something...
Many media articles have been almost surprisingly positive about the vehicle. Few have mentioned that it, well, looks nothing like a Defender, and thus breaks the line, or that it might be missing the basic, rustic appeal of the Defender. Yet forum comments (not just here, but many other forums), Facebook comments, Twitter comments and comments on the actual articles themselves have been overwhelmingly negative. Even the positive comments have stated to liking it for what it is, but that they do not necessarily see it as a Defender replacement. How exactly does that work? Is the media out of touch with the people, or is something funny going on? Land Rover seem to be overlooking how the Defender is incredibly loved, even in markets like the US where it's not available. People love how it looks and what it stands for. The ultimate "does what it says on the tin" offroad and overlanding vehicle. What they don't like are the concerns about reliability and some comfort issues. Plus, of course, that it's not available in the US. The solution, to me, seems pretty obvious. Evolve the design and possibly the mechanics, tweak it so it can be sold in the US, and then market the hell out of it (it's amazing how many people don't even know LR still make them). But simple solutions obviously cannot be right. Right? |
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22nd Feb 2013 10:11pm |
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