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LandRoverAnorak



Member Since: 17 Jul 2011
Location: Surrey
Posts: 11240
United Kingdom 2013 Defender 110 Puma 2.2 USW Orkney Grey
Outrage? Jealousy? Go on, give us a clue Whistle Darren

110 USW BUILD THREAD - EXPEDITION TRAILER - 200tdi 90 BUILD THREAD - SANKEY TRAILER - IG@landroveranorak

"You came in that thing? You're braver than I thought!" - Princess Leia
Post #722976 12th Aug 2018 9:05am
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Slideywindows



Member Since: 09 Sep 2016
Location: North Essex
Posts: 1283
England 
What is the point of JLR putting out that video?

To tell us that Series Ones are basic and easy to maintain and can be kept going in the more remote parts of the world?

So the relevance to anything JLR sell today is - what?

What stood out for me is that all the virtues extolled in the video do not apply to any of the modern JLR products.

As a piece of JLR publicity, it only makes sense if the new Defender is going to go back to those principles.


Well - is it?
Post #723134 12th Aug 2018 9:53pm
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oneten110



Member Since: 02 Jul 2011
Location: Wish I was still in France
Posts: 741
United Kingdom 
In most developed countries cars are no longer marketed as transport. More like fashion accessories or jewellery. Watch a typical car advert on TV, does it mention the oily bits? MPG, gearboxes, any of that stuff? No they tend to be about the infotainment systems, what type of noise system it has, whether it has cameras or bluetooth.
Mate went to buy a car and ripped the salesman to pieces, he was gurgling about alloy wheels and sunroof, colour coded mirrors and all the other tripe that these motormouths waffle on about. Mate asked if the engine had a timing belt or chain, what sort of MPG he could expect, servicing intervals, is not steel also an alloy, what benefit colour coded mirrors offered, the benefit of aluminium wheels over steel and so on.
Post #724412 20th Aug 2018 6:16pm
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bluebottle



Member Since: 08 May 2015
Location: Not in my Landy enough!
Posts: 705
United Kingdom 
blackwolf wrote:
A cracking little film. I do find it interesting to see JLR relying so heavily on a culture that they have abandoned.


This.

I find it a terribly cynical and wrong-headed move by JLR.

When the fashion moves on, and it will as it always does, they'll be stuck with a 'range' of vehicles that are all broadly the same and which are all out of favour with the brainless nouveau-riche they've been targeting. Like Burberry being taken over by the "chavs" in the late 1990s the brand will probably suffer terribly.

This will be sad.
Post #724961 22nd Aug 2018 11:06pm
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