↓ Advertise on Defender2 ↓

Home > 2018 Defender / DC100 > Mcgovern and cufflink enginering ethos
Post Reply  Down to end
Page 1 of 1
Print this entire topic · 
NMBRPL8



Member Since: 07 Jul 2015
Location: Australia
Posts: 73

Australia 
Mcgovern and cufflink enginering ethos

https://www.motoring.com.au/land-rover-on-...on-108338/

Post #643595 13th Aug 2017 11:34am
View user's profile Send private message View poster's gallery Reply with quote
ericvv



Member Since: 02 Jun 2011
Location: Near the Jet d'Eau
Posts: 4758

Switzerland 2009 Defender 110 Puma 2.4 SVX Station Wagon Santorini Black

Think our existing Defenders are pretty stylish. More so than an Eewok or new Discovery. Whistle
And probably more so than the new still being designed Defender too. Rolling Eyes
Eric You never actually own a Defender. You merely look after it for the next generation.
http://youtu.be/yVRlSsJwD0o
https://www.youtube.com/watch?v=_GtzTT9Pdl0
https://www.youtube.com/watch?v=ABqKPz28e6A
https://www.youtube.com/watch?v=rLZ49Jce_n0
https://www.youtube.com/watch?v=XvAsz_ilQYU
https://www.youtube.com/watch?v=K8tMHiX9lSw
https://m.youtube.com/watch?v=dxwjPuHIV7I
https://vimeo.com/201482507

Post #643596 13th Aug 2017 12:12pm
View user's profile Send private message View poster's gallery Reply with quote
Ramajama



Member Since: 28 Jul 2016
Location: Heartland
Posts: 26

United States 

Well they are no doubt stylish...to a certain few. While others may think they are simply "cool looking" ...Thats the issue.
This article made perfect sense. What LR is doing makes perfect sense. If LR wants to live on, then they've GOT to follow this path of appealing to a more mass market. Thats exactly what they are doing. The LR4 was awesome. But the new Discovery beats it on every single feature and spec. Not only beats it...kills it. The looks may not be the purist's cup o tea but a lot more people as a whole seem to like its looks better. Ive driven it and its a heap better than the outgoing LR4. Thats saying something for me to say that.

The new Defender is still a mystery shrouded in an enigma but Im hoping for the best. With it selling in the US, it can be a real boon for LR. Im still hopeful that it turns out great because we'd jump on one if they do it right.

One thing about the article that frustrates me...they say its two or three years away, McGovern says its "RIGHT AROUND THE CORNER".....so which is it? LOL!!

Post #643652 13th Aug 2017 6:01pm
View user's profile Send private message View poster's gallery Reply with quote
milesr3



Member Since: 12 Feb 2013
Location: Suffolk
Posts: 467

2016 Defender 90 Puma 2.2 XS CSW Keswick Green

You can't argue with the financial result of taking the Freelander2 and morphing it into the Evoque and Discover Sport. The FL2 was one of the best cars we owned. However the Evoque and DS were too impractical and too expensive for what they are.

I am impressed with the Discovery 5 though. It seems to be a cut-price and more practical Range Rover. I may well end up in one of these if the new Defender is too stylish for me.

Post #643803 14th Aug 2017 9:38am
View user's profile Send private message View poster's gallery Reply with quote
blackwolf



Member Since: 03 Nov 2009
Location: South West England
Posts: 7068

United Kingdom 2007 Defender 110 Puma 2.4 DCPU Stornoway Grey

I think that the fact that someone even considers a Disco 5 as a replacement for a Defender is indicative of how far the Defender market has moved, and how far JLR has managed customer expectations already.

The (outgoing) Defender was a commerical vehicle, a working vehicle, which somehow "morphed" into a "lifestyle" vehicle. and its successor will almost inevitably be a "lifestyle" vehicle from the start.

As a person who uses his Defender for the purpose for which it was conceived, this to me is an absolute disaster. If, however, like so many later buyers of a Defender (and like many on this forum, and no criticism is intended) you bought it as a lifestyle choice, it is probably great news.

I suspect now that the one-time majority who bought the Defender because you can tow plant trailers, fit cherry-pickers, locust-suppression equipment, or snowploughs, carry tools to remote places, and so on, and now the tiny minority, and also that the limited and finicky market for such a vehicle makes it something in which JLR simply has no interest - it won't provide sufficient ROI.

McGovern is undoubtedly a brilliant asset for JLR and from the point of view of the company's owners/shreholders is doing all the right things, but I suspect that he is the death knell for the original Land-Rover concept.

It goes without saying that I hope to be proved wrong.

Post #643824 14th Aug 2017 11:31am
View user's profile Send private message View poster's gallery Reply with quote
Ramajama



Member Since: 28 Jul 2016
Location: Heartland
Posts: 26

United States 

milesr3 wrote:
You can't argue with the financial result of taking the Freelander2 and morphing it into the Evoque and Discover Sport. The FL2 was one of the best cars we owned. However the Evoque and DS were too impractical and too expensive for what they are.

I am impressed with the Discovery 5 though. It seems to be a cut-price and more practical Range Rover. I may well end up in one of these if the new Defender is too stylish for me.


We have a little experience with the LR2 as we seriously considered one at one time. To each their own I guess but honestly, out of the 32-ish combined cars, trucks, SUVs and Jeeps my wife and I have owned between us over the past 25 years, the Discovery Sport is easily one of the top 2 most practical vehicles we've owned. Thats saying something....however it is also top 3 most expensive. All 3 being within a few thousand $ of each other.

Post #644058 15th Aug 2017 6:26am
View user's profile Send private message View poster's gallery Post Reply
Post Reply  Back to top
Page 1 of 1
All times are GMT + 1 Hour

Jump to  
Previous Topic | Next Topic >
Posting Rules
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum



Site Copyright © 2006-2017 Futuranet Ltd & Martin Lewis