↓ Advertise on Defender2 ↓

Home > 2018 Defender / DC100 > Will you shun the new defender?
Post Reply  Down to end
Page 5 of 5 <12345
Print this entire topic · 
22900013A



Member Since: 23 Dec 2010
Location: Oxfordshire
Posts: 2329

United Kingdom 2011 Defender 110 Puma 2.4 USW Keswick Green

I don't believe JLR will even attempt to go up against the generic double-cab market, the likes of the Ranger, D-MAX, L200 etc will be left to it. Whatever the new vehicle is called I imagine it will be much closer to the Disco/Range Rover/Evoke sort of image. JLR keep on about the Defender will be as capable as the old one, well the RaRo and Disco are every bit as capable off road, better on-road, tow as much, maybe have a slightly lower payload...but folks still bought Defenders for some reason that JLR can't quite seem to fathom.

The DC100 may (thinkfully) now be consigned to the dustbin of history, but it does show us some glimpse of their thinking, and that thing was no competition to the double cab market. Most of those vehicle are ladder chassis, live axles, drop on body sort of construction, a system JLR are desperate to get away from. 2011 110 USW
1973 Series III 1-Ton Cherrypicker
1973 Series III 1-Ton
1969 IIA 1-Ton
1966 IIA 88"

Post #564607 17th Sep 2016 11:18am
View user's profile Send private message View poster's gallery Send e-mail Reply with quote
Pickles



Member Since: 26 May 2013
Location: Melbourne
Posts: 3149

Australia 2013 Defender 90 Puma 2.2 CSW Keswick Green

"Folks still bought Defenders"?..But that's just it,.....THEY WEREN'T.
15000 sales pa worldwide was simply not enough, particularly when ya look at the likes of Evoke which sold 100,000 in its first year.
Any new Defender will have to do a lot better than that, & I believe it will.
Who knows what configuration it will be produced in?....I have no idea, but I've heard that three types/levels of Defenders will be made, whatever that means.
Whilst I know nothing at all, & I believe that nobody else knows anything either, I'm firmly of the opinion that whilst I may, or may not, like the new Defender, and whilst it may not be for the traditionalists, (like me!), it will be a very good vehicle.
So, that is my prediction,...it will be very good.
Pickles.

Post #564611 17th Sep 2016 11:51am
View user's profile Send private message View poster's gallery Reply with quote
22900013A



Member Since: 23 Dec 2010
Location: Oxfordshire
Posts: 2329

United Kingdom 2011 Defender 110 Puma 2.4 USW Keswick Green

My point is that 15-20,000 people per year looked at the Disco and RaRo (both every bit as capable as a Defender) but STILL went out and bought a Defender. The point being it is not simply about ability, the Defender had an X factor that can't really be quantified. If JLR are right and it is just a matter of ability, nobody would have bought any Defender built after 1989, in fact production would have ended then. (Yes I know they weren't called Defenders in 1989).

I agree whatever they make will be great, same as everything Audi, Mercedes or Vauxhall make is great...but it won't be in any way distinctive or have that X factor I mentioned earlier. Whistle 2011 110 USW
1973 Series III 1-Ton Cherrypicker
1973 Series III 1-Ton
1969 IIA 1-Ton
1966 IIA 88"

Post #564618 17th Sep 2016 1:31pm
View user's profile Send private message View poster's gallery Send e-mail Reply with quote
Cupboard



Member Since: 21 Mar 2014
Location: Suffolk
Posts: 2627

United Kingdom 2011 Defender 110 Puma 2.4 HT Corris Grey

It would be interesting to know what the sales of the 70 series Land Cruiser are.
They're moving (have moved?) production to Portugal so whatever the sales are it's obviously worth investing in a factory.

The Land Cruiser is the only really comparable vehicle I think.

Post #564678 17th Sep 2016 7:15pm
View user's profile Send private message View poster's gallery Reply with quote
Ramajama



Member Since: 28 Jul 2016
Location: Heartland
Posts: 31

United States 

Well, Jeep Wrangler, Wrangler unlimited and the upcoming Jeep Wrangler pick up truck could be direct competition to three of the Defender models. They sell Jeeps as fast as they can make them in 'Merica. If they build the Defender in that same mold, LR will easily make and smash sales goals in the US.

Post #569036 6th Oct 2016 3:41am
View user's profile Send private message View poster's gallery Reply with quote
Swedishbloke



Member Since: 14 Mar 2014
Location: North of the Arctic circle
Posts: 6

Sweden 

If it will be anything like the DC100 I rather buy a 4x4 by a different brand, like a Jeep Wrangler for example.

The rest of the Land Rover model range is generic yawn SUVs. It would not make sense to make the Defender to yet another one of those. Howevr I assume posh city dwellers and soccer mum's are far bigger consumer groups than us who appreicate more utilitarian veichles. Money talks........

Post #570889 14th Oct 2016 8:21pm
View user's profile Send private message View poster's gallery Reply with quote
rick



Member Since: 07 Mar 2008
Location: Perth
Posts: 131

Australia 2008 Defender 110 Puma 2.4 SW Stornoway Grey

You have to assume that it will be capable, and not outrageously expensive either (the basic utilitarian version). So then it just comes down to the looks - and if it looks sufficiently military/agricultural/north face, they will sell like hotcakes and I'll happily order one (keeping my old Defender for posterity). Can hardly wait. 1998 RR HSE
2007 RRS TDV6
2008 Defender 110
2015 Discovery Sport

Post #574703 1st Nov 2016 9:51am
View user's profile Send private message View poster's gallery Post Reply
Post Reply  Back to top
Page 5 of 5 <12345
All times are GMT + 1 Hour

Jump to  
Previous Topic | Next Topic >
Posting Rules
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum



Site Copyright © 2006-2017 Futuranet Ltd & Martin Lewis